Dempster’s Has Created a Romance Novel for Consumers
Jennifer Paul — February 12, 2014 — Marketing
References: dempsters & marketingmag
Dempster’s is giving every Canadian who has a Facebook account the opportunity to be part of its new digital campaign promoting the new Zero bread. The tagline for the Dempster’s Zero bread is “It won’t just make you feel good, it’ll make you feel sexy.”
The campaign included online banners, Facebook posts and Google SEM. Everything goes back to the YouTube video entitled ‘Dempster’s Zero Bread: Zero Inhibitions.’ The video asks if you have ever dreamed about being the sexy star of your own romance novel. Viewers are able to click on the embedded links which will lead them to a dedicated Facebook page. Viewers are given one of three racy covers to choose from and they answer a very small questionnaire. They also have to ability to incorporate three Facebook friends who will be their co-stars.
You have the ability to download your love story and save, or share it on Facebook.
The campaign included online banners, Facebook posts and Google SEM. Everything goes back to the YouTube video entitled ‘Dempster’s Zero Bread: Zero Inhibitions.’ The video asks if you have ever dreamed about being the sexy star of your own romance novel. Viewers are able to click on the embedded links which will lead them to a dedicated Facebook page. Viewers are given one of three racy covers to choose from and they answer a very small questionnaire. They also have to ability to incorporate three Facebook friends who will be their co-stars.
You have the ability to download your love story and save, or share it on Facebook.
Trend Themes
1. Virtual Personalized Campaigns - Through personalization and interaction, companies can increase engagement and brand loyalty.
2. Social Media Advertising - Social media advertising can be a powerful tool for brands to connect with their target audience.
3. Interactive Content - Interactive content can engage consumers on a deeper level than traditional advertising.
Industry Implications
1. Food and Beverage - Food brands can use personalized digital campaigns to promote new products and engage with consumers.
2. Advertising - The advertising industry can harness the power of social media and interactive content to create engaging campaigns.
3. Technology - Advancements in technology can enable even more immersive and personalized experiences for consumers in digital campaigns.
3.4
Score
Popularity
Activity
Freshness
