This Hyundai Super Bowl Ad Shows the Life-Saving Features of the Genesis
Laura McQuarrie — February 2, 2014 — Autos
References: hyundaigenesis & adweek
‘Dad’s Sixth Sense’ is one of two Hyundai Super Bowl ads that will be airing during the 2014 Super Bowl. The big game commercial tells a humorous tale of an accident-prone kid and a dad that takes a ton of hits for him as he grows up. This includes incredible mid-air superhero-like saves that would have otherwise resulted in a trip to the emergency room. The ad is comical one that parents will definitely relate to.
As the commercial progresses, the boy becomes old enough to drive, but he still seems to be lacking some common sense. While the boy is behind the wheel on a drive with dad, he’s totally distracted by a girl passing by. This almost causes a collision, but for once, his dad doesn’t flinch — the 2015 Hyundai Genesis takes care of it with its innovative auto-emergency braking system.
As the commercial progresses, the boy becomes old enough to drive, but he still seems to be lacking some common sense. While the boy is behind the wheel on a drive with dad, he’s totally distracted by a girl passing by. This almost causes a collision, but for once, his dad doesn’t flinch — the 2015 Hyundai Genesis takes care of it with its innovative auto-emergency braking system.
Trend Themes
1. Auto-emergency Braking Systems - The development and integration of auto-emergency braking systems in vehicles presents a disruptive innovation opportunity for car manufacturers and the automotive industry as a whole.
2. Superhero-inspired Advertising - The use of superhero-inspired storytelling in commercials opens up disruptive innovation opportunities for advertising agencies and marketers to capture audience attention and create memorable brand experiences.
3. Parental-related Humor in Advertising - The incorporation of parental-related humor in advertising campaigns offers a disruptive innovation opportunity for brands to engage with parents and create emotional connections through relatable and entertaining content.
Industry Implications
1. Automotive Industry - The automotive industry can seize disruptive innovation opportunities by investing in research and development of advanced safety technologies, such as auto-emergency braking systems, to enhance vehicle safety and attract consumers.
2. Advertising Industry - The advertising industry can leverage the concept of superhero-inspired storytelling to disrupt traditional advertising methods and create impactful campaigns that resonate with audiences, driving brand awareness and customer engagement.
3. Entertainment Industry - The entertainment industry can collaborate with brands to produce parent-focused content that combines humor and storytelling, tapping into the growing demand for relatable and entertaining media experiences.
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