The Coca-Cola 'Mini-Me' Campaign Shrinks People Using 3D Printing
Alexander Lam — August 24, 2013 — Marketing
References: cocacola.co.il & creativecriminals
The Coca-Cola 'Mini-Me' campaign transformed customers into miniature versions of themselves. The promotion focused on raising awareness for Coca-Cola's new miniature bottles while increasing brand loyalty in Israel. Winning participants were scanned and 3D-printed using the latest scanning technology. Those who were chosen were invited to the Coca-Cola factory to be scanned. Winners were placed on a rotating pedestal in a temporary lab while they struck a pose. Miniature versions of the winners were then printed in a lab constructed for the contest.
Ad agency Gefen Team created the promotion to accompany the launch of Coca-Cola's miniature bottles. Users could download an app and create their own digital mini-me. The digital version could be completely customized and animated by the user to dance, eat food and drink Coca-Cola. Winners were then chosen from the participants.
Ad agency Gefen Team created the promotion to accompany the launch of Coca-Cola's miniature bottles. Users could download an app and create their own digital mini-me. The digital version could be completely customized and animated by the user to dance, eat food and drink Coca-Cola. Winners were then chosen from the participants.
Trend Themes
1. 3D Printing Personalization - Opportunity for businesses to use 3D printing technology to personalize products and create unique experiences for customers.
2. Brand Loyalty Campaigns - Opportunity for companies to develop engaging promotional campaigns that increase brand loyalty and drive customer engagement.
3. Digital Avatar Experience - Opportunity for brands to leverage digital technologies to create interactive and customizable experiences that enhance customer engagement.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative campaigns that incorporate emerging technologies and drive customer participation.
2. Consumer Goods - Opportunity for consumer goods companies to leverage technology to create unique and personalized products that resonate with their target audience.
3. Technology - Opportunity for technology companies to develop advanced scanning and 3D printing solutions that enable the creation of personalized and customized products.
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