Sarah Silverman Breaks Up with her Coffee Breath in this Orbit Gum Ad
Eric Westcott — March 19, 2014 — Marketing
Breaking up is never an easy thing to do, but the new 'Orbit' Gum ad shows that it is a simple task when breaking up with bad breath. Sarah Silverman takes her place as a business woman pitching her new idea to clients when her morning coffee shows up to remind her they are together. Sarah has the hard task of telling her coffee that she doesn't want to see him anymore and pops in a piece of 'Orbit gum.
With the tagline "Break up with lingering food," Orbit hits the mark for people who dislike the taste of lingering food in their mouth. The idea to have a coffee cup play the role of a clingy boyfriend is a perfect work around for the relationship you have with bad breath.
With the tagline "Break up with lingering food," Orbit hits the mark for people who dislike the taste of lingering food in their mouth. The idea to have a coffee cup play the role of a clingy boyfriend is a perfect work around for the relationship you have with bad breath.
Trend Themes
1. Personalized Advertising - The Orbit Gum ad showcases how personalized advertising can effectively connect with consumers on a relatable and humorous level.
2. Humorous Marketing - The use of humor in the Orbit Gum ad demonstrates the potential for brands to stand out and engage audiences through comedic storytelling.
3. Conscious Oral Hygiene - The 'Break up with lingering food' tagline highlights the growing trend of consumers seeking oral care products that provide a refreshing and clean mouth feel.
Industry Implications
1. Advertising and Marketing - The Orbit Gum ad exemplifies the opportunities for advertisers to incorporate personalized and humorous elements into their campaigns for enhanced brand engagement.
2. Consumer Goods - The emphasis on conscious oral hygiene in the Orbit Gum ad indicates potential growth opportunities in the oral care industry for products targeting individuals seeking fresh breath solutions.
3. Entertainment and Media - The success of the humorous approach in the Orbit Gum ad suggests possibilities for integrating comedic storytelling techniques in entertainment and media content to captivate audiences.
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