McDonald's McBites Contest Encourages People to Create Mini Films
Katherinev123 — December 7, 2011 — Lifestyle
McDonald's McBites, the fast food giant's version of popcorn chicken, will soon be launched in the United States, and to promote the new snack, McDonald's is looking for 10 awesome mini movie ideas from fans.
McDonald's has launched the contest with the help of Tongal, a video crowdsourcing company, and is asking participants to create a 30-second film that promotes the McDonald's McBites, the packaging of which is designed to fit into a car's cupholder. Thus, the company wants video ideas that highlight the snack's "on-the-go" nature, says Rick Wion, McDonald’s director of social media. In exchange for great ideas, McDonald's is prepared to offer a total of $35,000 in prize money, with the overall winner receiving $15,000 and the top 10 winning ideas getting $250 each.
McDonald's has launched the contest with the help of Tongal, a video crowdsourcing company, and is asking participants to create a 30-second film that promotes the McDonald's McBites, the packaging of which is designed to fit into a car's cupholder. Thus, the company wants video ideas that highlight the snack's "on-the-go" nature, says Rick Wion, McDonald’s director of social media. In exchange for great ideas, McDonald's is prepared to offer a total of $35,000 in prize money, with the overall winner receiving $15,000 and the top 10 winning ideas getting $250 each.
Trend Themes
1. Crowdsourced Marketing - Companies can use crowdsourcing to generate creative ideas for marketing campaigns, incentivizing individuals to produce user-generated content that promotes their products.
2. On-the-go Snacking - Companies can capitalize on the trend of busy lifestyles by offering snack products that are easy to eat while on-the-go, such as packaging that fits into a car's cupholder.
3. Video Content Creation - The rise of video sharing on social media platforms provides opportunities for companies to generate engaging video content that showcases their products and encourages user participation.
Industry Implications
1. Fast Food - Fast food chains can leverage the trend of on-the-go snacking by offering convenient and portable snack options to fit the busy lifestyles of consumers.
2. Advertising and Marketing - Marketing agencies can use crowdsourcing to generate innovative and engaging ideas for advertising campaigns that promote their clients' products.
3. Social Media - Social media platforms can capitalize on the trend of user-generated video content by offering tools and resources that help businesses create and share compelling video content that resonates with their audience.
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