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Proprietary Provisions

Customizable options redesign the experience of ordering food and beverage

Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process.
Workshop Question - What elements of customization can you invite your customers to participate in?
Trend Themes
1. Customizable Food and Beverages - Consumers look for experiences that balance authenticity and personalization, brands moving to offer customizable food and beverage experiences that reimagine the ordering process.
2. Automated Digital Kiosks - Fast casual chain McDonald's is expanding its 'Create Your Taste' ordering kiosk from burgers to include desserts, which allows eaters to order and personalize food items without having to speak to an employee.
3. DIY Food and Beverages - Consumers crave a blended beverage creation of their own kind, can customize donuts, and design their own Polar Pizza with their favorite fixings.
Industry Implications
1. Food and Beverage - The custom-made food and beverage industry, utilizing a more personal and innovative experience that reinvents the consumer's role towards the process.
2. Restaurant - The evolution of customized options and kiosk ordering systems in dining establishments that offer more efficient and convenient food ordering and dining experience.
3. Technology - The increased use of automated systems in the food service industry to enhance customer experience and engagement, while reducing inefficiencies in human resources and costs.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
244,515 Total Clicks
Date Range:
Nov 15 — Jun 17
Trending:
Warm

Featured Examples

DIY Donut Shops
DIY Donut Shops
Los Angeles' 'Donut Friend Lets Customers Design Their Own Donut Sandwich
For those with limited baking skills, but a healthy appetite for sweets, Los Angeles’ ‘Donut Friend’ is the perfect dessert destination. Unlike other donut shops, this California... MORE
Make-Your-Own Smoothie Bars
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
A rise in health consciousness has inspired many juice and smoothie bars to pop up, offering menus that are full of flavorful options. For those who crave a blended beverage creation of their own... MORE
Decadent Dessert Pizzas
Decadent Dessert Pizzas
Baskin-Robbins' New Polar Pizza Puts a Warm Weather Twist on Pizza
In an effort to cater to consumers looking for a tasty way to beat the heat, Baskin-Robbins has rolled out a delicious new dish called the Polar Pizza. While chains such as Pizza Hut and Domino’... MORE
Customized Cocktail Bars
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Located in South Boston’s Fort Point section, Drink is a highly innovative Boston bar concept that creates customized drinks based on customer preference. Operating without a menu, the... MORE
Custom Sweetness Drinks
Custom Sweetness Drinks
Panera Bread is Debuting a Line of Craft Beverages with Upfront Recipes
The rise of consumers on a clean eating diet and growing disdain for added sugars in their foods has given way to a new release from Panera Bread in the form of a line of craft beverages. Set to... MORE
Customizable Fast Casual Desserts
Customizable Fast Casual Desserts
McDonald's is Adding a 'Create Your Taste' Personal Sweets Kiosk
As fast casual chain McDonald’s continues to experiment with customizable meal options, the brand is expanding its ‘Create Your Taste’ ordering kiosk from burgers to include... MORE

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