This Sofia Grocery Store Boasts an Elaborate Wine Department
Rebecca Byers — February 18, 2016 — Business
References: retaildesignblog.net
This Sofia grocery store boasts a customer-focused retail concept that is both interactive and educational. Designed by Cityscape Architects, the supermarket features minimal decor that puts the emphasis on the extensive product selection and avoids feeling cluttered.
VMV Supermarket is characterized by ultramodern design features such as the lighting in the produce section and overall emphasizes that the shopping experience should feel natural and flow organically. In addition to each of the dedicated sections such as bakery and butcher, there are other extras that add value, such as a juice bar. The interior of the store features plenty of guide information so that shoppers can easily find what they are looking for, while the small design details emphasize the experience as one that is refined.
VMV Supermarket is characterized by ultramodern design features such as the lighting in the produce section and overall emphasizes that the shopping experience should feel natural and flow organically. In addition to each of the dedicated sections such as bakery and butcher, there are other extras that add value, such as a juice bar. The interior of the store features plenty of guide information so that shoppers can easily find what they are looking for, while the small design details emphasize the experience as one that is refined.
Trend Themes
1. Customer-focused Retail - Opportunity for retailers to provide interactive and educational experiences for their customers, through minimal decor and an emphasis on product selection.
2. Ultramodern Grocery Design - Innovative grocery stores could incorporate ultramodern design features such as lighting and flow, in order to create a more natural shopping experience.
3. Value-adding Extras - Grocery stores could add extras such as juice bars in order to add value to the shopping experience for customers.
Industry Implications
1. Grocery Retail - Grocery retailers can disrupt their industry by creating interactive and educational experiences, similar to that of VMV Supermarket in Sofia.
2. Architecture and Design - Companies in the architecture and design industry could create innovative, ultramodern designs for grocery stores to improve customers' shopping experiences.
3. Food and Beverage - Food and beverage companies could work with grocery stores to add value-adding extras such as juice bars or craft breweries as a way to create more engaging shopping experiences for customers
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