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Mainstream Substitution

Jackfruit is used as a meat substitute in a variety of dishes

Implications - Referred to by some as a "miracle fruit," jackfruit has quickly rushed onto North American menus as a popular meat substitute. This progression demonstrates the experimental nature of health-driven consumers and the ever-evolving world of vegan culinary innovations and the influence of this on CPG products and menu items.
Workshop Question - How can you satisfy your discerning customers in introducing new-to-them rituals that support their health and wellness goals?
Trend Themes
1. Plant-based Meat Substitutes - The increasing popularity of plant-based diets and environmental concerns is leading to a surge in demand for creative meat substitutes.
2. Flavorful Fruit-based Alternatives - Customers are increasingly interested in unique fruit-based meat substitutes like jackfruit that can be well-seasoned and taste like meat.
3. Convenient Plant-based Fast Food - Demand for quick, affordable, and plant-based food options for on-the-go millennials is driving innovation in the fast food industry.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the trend towards plant-based diets and develop innovative meat substitute products using fruits like jackfruit.
2. Health and Wellness - The rise of veganism and plant-based diets highlights the need for the health and wellness industry to develop and market products that appeal to conscious and health-driven consumers.
3. Sustainability - The growing concern around the impact of meat production on the environment is driving companies in sustainable agriculture and food production to develop innovative and environmentally-friendly meat substitute options.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 45 Examples:
60,312 Total Clicks
Date Range:
Jan 16 — Jan 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Vegan Jackfruit Wraps
Vegan Jackfruit Wraps
Starbucks' New Vegan Wrap is Stuffed with Pulled BBQ Jackfruit
To expand upon the types of snack wraps that it currently offers, Starbucks launched an all-vegan wrap to appeal to consumers who prioritize health or a simply a desire to try something new. The... MORE
Taco Croissant Hybrids
Taco Croissant Hybrids
This San Franciscan Bakery Invented the Tacro With Different Fillings
This hipsterific taco croissant hybrid is one of the more notable food mashups since the craze began with the cronut. However, Vive La Tarte—a San Francisco-based bakery—is changing the... MORE
Jackfruit Meat Substitutes
Jackfruit Meat Substitutes
The Jackfruit Company Uses Fruit as a Flavorful Alternative to Meat
As the number of people following vegan, vegetarian and flexitarian diets increases, so do the choices of meat substitutes on the market. While many of these products are made from familiar... MORE
Spicy Jackfruit Pizzas
Spicy Jackfruit Pizzas
Virtuous Pie's 'Kim Jack' Puts a Vegan Spin on Classic Korean Flavors
Virtuous Pie is an entirely plant-based pizzeria with locations in both Vancouver and Portland that uses a range of vegan toppings as alternatives to meat and cheese. One of the most interesting... MORE
Plant-Powered Jackfruit Pizzas
Plant-Powered Jackfruit Pizzas
Pizza Hut UK's Jackfruit Pizza Helps Consumers "Cheat on Meat"
In the last year, a high number of consumers in the UK have committed to adopting or exploring plant-based diets and with the start of a new year, many more will likely be trying out the lifestyle... MORE
Canned Jackfruit Meat
Canned Jackfruit Meat
Native Forest's Organic Young Jackfruit is Branded as a Meat Alternative
There are some vegetables that are commonly used as meat alternatives, but most fruits do not have the taste or texture to be used as believable substitutes—except for jackfruit meat. To help... MORE
Plant-Based Pulled Pork Burgers
Plant-Based Pulled Pork Burgers
Soul Burger's Pulled Pork BBQ Burger is Made with Jackfruit
There are plenty of pulled pork BBQ burger recipes that can be found online and in restaurants around the world, but Australia’s Soul Burger sets itself apart by making its take on the classic... MORE
Curried Jackfruit Entrees
Curried Jackfruit Entrees
Trader Joe's Yellow Jackfruit Curry is a Plant-Based Frozen Meal
There are many classic curry dishes that are made with real meat, but a heightened demand for plant-based options has inspired the creation of products like Trader Joe’s vegan-friendly Yellow... MORE

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