Gen Z wins fair representation by going behind the camera
Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate.
Workshop Question - When approaching new consumer demographics, how are you ensuring authenticity?
Trend Themes
1. Diverse Storytelling - More diversity in crafting stories ensures a 360-degree view of diversity in media that is more authentic and deliberate.
2. Adolescent-focused Digital Platforms - Digital platforms that feature content created by teenage influencers themselves offer content that is highly authentic and relatable, making it more appealing to teenagers and young people.
3. Social Media Movie Concepts - Social media sites offer numerous innovative ideas for new films, which can be turned into profitable productions with a chance at viral success.
Industry Implications
1. Film & Television - The inclusion of more diverse storytelling can lead to a more authentic and engaging representation, and open doors for marginalized communities in media.
2. Digital Content Creation - Platforms that promote content created by teenage influencers offer a chance for these young artists to share their voices with a wider audience.
3. Cannabis Industry - Empowering and educating women cannabis users can help end stigma and expand the industry, especially with upcoming legalization.
5 Featured, 44 Examples:
90,211 Total Clicks
Date Range:
Mar 16 — Aug 18
Trending:
Mild
Consumer Insight Topics:
