Hyper-functional tote bags are reimagined for the luxury consumer
Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility.
Workshop Question - What elements of fringe culture can you reflect back to your consumers?
Trend Themes
1. Normcore - The trend of luxury brands borrowing function-driven shopping bag designs highlights the all-encompassing nature of the normcore fashion movement.
2. Sustainable Fashion - Stella McCartney's Falabella GO bag collection and Aquafil's ECONYL material demonstrate the importance of sustainable production methods and the potential of regenerated materials in the luxury fashion industry.
3. Self-referential Design - Balenciaga's luxury shopping tote and pop-up shop collaboration with Colette poke fun at the fashion industry and appeal well to millennial audiences who reject traditional marketing techniques.
Industry Implications
1. Fashion - The normcore trend and the use of sustainable materials in luxury fashion provide opportunities for fashion brands to create functional yet stylish products.
2. Retail - The self-referential design trend demonstrates the potential of pop-up shops and collaborations to generate buzz and appeal to younger consumer segments.
3. Sustainability - The use of regenerated materials and sustainable production methods has the potential to disrupt the manufacturing processes of various industries, particularly fashion and retail.
6 Featured, 52 Examples:
219,076 Total Clicks
Date Range:
Aug 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:
