The 4 for $4 Meal Deal Now Includes the Crispy Chicken BLT
Katherine Pendrill — April 5, 2016 — Lifestyle
References: wendys & brandeating
Following in the footsteps of chains such as McDonald's and KFC, Wendy's is expanding the options available to consumers as part of its 4 for $4 Meal promotion. Although value menus are nothing new, many chains have shown renewed interest in promoting these deals. The expansion of Wendy's new value menu demonstrates an effort to give consumers more choice when it comes to fixed-price menus.
The 4 for $4 Meal is a special promotion that allows consumers to purchase an entree, a 4-piece order of chicken nuggets, a small order of fries and a drink for just $4. While the deal used to be limited to the Jr. Bacon Cheeseburger, customers can now choose the Crispy Chicken BLT as their entree instead.
The new promotion ultimately gives consumers more flexibility to order what they like, while still giving them the same discount on their meal.
The 4 for $4 Meal is a special promotion that allows consumers to purchase an entree, a 4-piece order of chicken nuggets, a small order of fries and a drink for just $4. While the deal used to be limited to the Jr. Bacon Cheeseburger, customers can now choose the Crispy Chicken BLT as their entree instead.
The new promotion ultimately gives consumers more flexibility to order what they like, while still giving them the same discount on their meal.
Trend Themes
1. Expanded Value Menus - There is a growing trend among fast food chains to expand value menus, offering consumers more options and flexibility in their meal choices.
2. Fixed-price Menus - Fixed-price menus are gaining popularity as a way to offer customers a complete meal at a set price, providing convenience and affordability.
3. Promotional Meal Deals - Fast food chains are increasingly offering discounted meal deals as a way to attract customers and increase sales.
Industry Implications
1. Fast Food - The fast food industry can capitalize on expanded value menus and promote fixed-price meal deals to attract budget-conscious consumers.
2. QSR (quick Service Restaurants) - QSRs can leverage the trend of promotional meal deals to drive customer traffic and increase sales.
3. Food and Beverage Retail - Food and beverage retailers can explore offering fixed-price meal options to provide consumers with convenient and affordable meal solutions.
1.1
Score
Popularity
Activity
Freshness
