New York City's MIMO is a Place to Build Customized Blended Drinks
Laura McQuarrie — May 20, 2016 — Lifestyle
References: mimoblend & wellandgood
A rise in health consciousness has inspired many juice and smoothie bars to pop up, offering menus that are full of flavorful options. For those who crave a blended beverage creation of their own kind, there's MIMO in New York City's Upper East Side.
MIMO (Make It My Own) has 16-ounce cups for people to fill up fresh and natural ingredients of their choosing—in total, there are more than 70 ingredients available. Despite there being many premium superfoods and speciality ingredients available, all of the blended drinks at the smoothie bar are priced at a flat rate of $8.
Aside from nuts, fruits, vegetables, seeds and boosters, there are a number of different liquids available from MIMO for blending a custom creation together.
MIMO (Make It My Own) has 16-ounce cups for people to fill up fresh and natural ingredients of their choosing—in total, there are more than 70 ingredients available. Despite there being many premium superfoods and speciality ingredients available, all of the blended drinks at the smoothie bar are priced at a flat rate of $8.
Aside from nuts, fruits, vegetables, seeds and boosters, there are a number of different liquids available from MIMO for blending a custom creation together.
Trend Themes
1. Customizable Beverages - The rise of customizable blended beverages is disrupting the traditional juice and smoothie bar industry, opening up opportunities for more personalized and unique options.
2. Health-conscious Menus - As people continue to prioritize their health, we can expect to see more businesses offering menus that cater to their wellness needs, including an emphasis on fresh and natural ingredients.
3. Flat Rate Pricing - This innovative pricing strategy of offering all blended drinks at a flat rate is disrupting the traditional pricing models of the juice and smoothie bar industry and creating a more transparent and competitive market.
Industry Implications
1. Food and Beverage - The food and beverage industry is being disrupted by the rise of health-conscious menus and customizable blended beverages, opening up opportunities for businesses to offer unique and personalized options that cater to individual needs and preferences.
2. Hospitality - Hotels, resorts, and other hospitality businesses can take advantage of the customizable beverage trend by offering DIY smoothie bars as a unique and healthy option for guests.
3. Technology - Technology can be leveraged to enhance the customer experience by allowing customers to customize their blended beverages through an online ordering platform or mobile app, creating a more convenient and streamlined process.
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