Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Function-First Spice

Cardamom challenges ginger for status as the go-to functional spice

Implications - Boasting a versatility comparable to ginger, cardamom is quickly becoming the go-to functional spice thanks to its easy incorporation into such a wide variety of culinary staples, both sweet and savory food and beverage experiences. This shift highlights a continually evolving North American palate thanks to a world of influence in regards to flavor, as well as speaking to the mainstream desire to see subtle spice elements incorporated into familiar food and beverage experiences.
Workshop Question - How can you reflect fast-accelerating consumer preferences without alienating less experimental customers?
Trend Themes
1. Functional Spices - Cardamom has gained popularity in North America as a versatile functional spice, indicating a continually evolving palate and a desire to incorporate subtle spicy flavors into familiar dishes.
2. Flavor Variations and Health-consciousness - Consumer preferences expanded to include flavorful and/or healthy alternative products, exemplified by the natural, Non-GMO Betsy's Best Nut and Seed Butters, Jeni's Cocoa Curry Ice Creams, and Unna's Cardamom Crisp Cookies.
3. Unique Alcohol Pairings - Novel flavor pairings are being sought after in the alcoholic beverage industry, as seen with Bullards Spirits creating a subtly sweet gin infused with strawberry, black pepper, and cardamom.
Industry Implications
1. Food and Beverage - Business professionals in the food and beverage industry can capitalize on the trends of functional spices and health-consciousness by incorporating these flavors into innovative product lines.
2. Alcohol and Beverage - The increasing demand for unique, experimental pairings presents a plethora of opportunities for business professionals in the alcoholic beverage industry to innovate and stand out.
3. Design and Branding - The minimalist branding approach for Portland Sangria's unique summer flavors can offer inspiration for designers and branding professionals to present new and interesting products to the market.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
123,909 Total Clicks
Date Range:
Mar 17 — Jun 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Crunched Cardamom Cookies
Crunched Cardamom Cookies
Unna's Cardamom Crisp Cookies are Perfect to Pair with Tea and Coffee
Unna Bakery offers a variety of traditional Swedish cookies, a selection which includes its Cardamom Crisps. The cookies are made with a small selection of ingredients, such as organic flour and... MORE
Cocoa Curry Ice Creams
Cocoa Curry Ice Creams
This Ice Cream Flavor Fron Jeni's Pairs Cocoa and Curry
Cocoa and curry is a popular combination when it comes to seasoning chicken, but now this unique spicy-sweet flavor pairing can be found in one of the newest ice cream flavors from Jeni’s.... MORE
Superfood Latte-Inspired Chocolates
Superfood Latte-Inspired Chocolates
Trader Joe's Chocolate Bar Tastes Like a Golden Turmeric Latte
Although health-focused dark chocolates have been in the spotlight for quite some time now, this Trader Joe’s chocolate bar gives milk chocolate the chance to shine. The rise of functional... MORE
Savory Alternative Nut Spreads
Savory Alternative Nut Spreads
The Betsy’s Best Nut and Seed Butters are Wholesomely Packaged
Foodie culture has expanded consumer preferences for different product variations that are a more flavorful and/or healthy alternative to what they’re used to which the Betsy’s Best nut and... MORE
Dry Canned Sangrias
Dry Canned Sangrias
Portland Sangrias Are the Perfect Summer Drink
The Portland Sangria brand offers a refreshing summer beverage, and enlisted designer Henry Jinings to create the branding for the company’s products. The brand offers three different... MORE
Peppery Strawberry Spirits
Peppery Strawberry Spirits
Bullards Spirits' Flavored Gin Boasts Notes of Black Pepper and Berry
Bullards Spirits recently introduced its newest flavored gin variety, which boasts a flavor that is simultaneously sweet and fruity, lightly peppery and citrusy; this is because the new gin spirit... MORE

Related Examples

Ultra-Thin Key Lime Cookies
Ultra-Thin Key Lime Cookies
Mrs. Thinster's Cookie Thins Now Come in a Key Lime Pie Variety
Crispy Dessert-Inspired Cookies
Crispy Dessert-Inspired Cookies
Archway's New Dessert Thins Come in Indulgent Flavors
Cookie Dough Pop-Up Shops
Cookie Dough Pop-Up Shops
The 'Dough TO' Shop Serves Fresh Cookie Dough with a Shot of Milk
Cookie-Flavored Candy Canes
Cookie-Flavored Candy Canes
This Festive New Oreo Treat Explores Alternative Candy Cane Flavors
Classically Branded Cannabis Cookies
Classically Branded Cannabis Cookies
The Won Der Cookie Branding Features Smiling Art Muses
Premium Seasonal Blended Desserts
Premium Seasonal Blended Desserts
The New Cinnabon Chillattas are Indulgently Artisanal
Unconventional Milk Flavors
Unconventional Milk Flavors
The Shatto Milk Company Makes Unusually Flavored Milk Drink
play_circle_filledEdible Fidget Spinners
Edible Fidget Spinners
Clearly Cookies Bakery Offers a Functional, Edible Version of the Toy
Instant Cocktail-Freezing Machines
Instant Cocktail-Freezing Machines
The Beyond Zero Liquor Freezing System Enhances Cocktails
Hexagonal Cookie Packaging Concepts
Hexagonal Cookie Packaging Concepts
Saikai is Both a Quirky and Functional Packaging Concept
Sparkling Fortified Wine Cocktails
Sparkling Fortified Wine Cocktails
The HappyDown Cocktails Feature Artisanal Flavors
Liquor Infusion Tools
Liquor Infusion Tools
The Alchemix is Able to Instantly Infuse and Carbonate Liquor
American Bourbon Coffees
American Bourbon Coffees
The White Coffee Jim Beam Bourbon Flavored Coffees are Non-Alcoholic
Cocktail-Inspired Moonshine Flavors
Cocktail-Inspired Moonshine Flavors
The Newest Sugarlands Variety Tastes Like a Piña Colada
Lawn Care Dog Treats
Lawn Care Dog Treats
NatureVet's GrassSaver Biscuits Prevent the Formation of Yellow Spots
Fermented Malt Spirits
Fermented Malt Spirits
Lucas Bols' Bols Genever 100% Malt Spirit Emphasizes Purity
Non-Alcoholic Lagers
Non-Alcoholic Lagers
'Heineken 0.0.' is a Low-Calorie, Alcohol-Free Lager
Single-Serve Baking Sets
Single-Serve Baking Sets
Healthyish Foods' Organic Baking Kits Encourage Indulging in Moderation
Experiential Alcohol E-Retailers
Experiential Alcohol E-Retailers
'Clos19' is a Lifestyle-Focused Web Shop from Moët Hennessy
Definitive Tiki Bar Books
Definitive Tiki Bar Books
The Smuggler's Cove Book Delves into the History of Polynesian Cocktails
Healthy Latte Pop-Ups
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
Ayurvedic Chai Beverages
Ayurvedic Chai Beverages
REBBL's 'Ashwagandha Chai' is Made with Potent Spices and Super Herbs
Social Photography Workshops
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
Spice-Infused Cosmetics
Spice-Infused Cosmetics
Julep's 5-in-1 Skin Perfector is Enriched with Turmeric
Non-Alcoholic Craft Tonics
Non-Alcoholic Craft Tonics
These Top Note Tonic Drinks Introduce Reinterpreted Classics
Theatrical Pop-Up Bars
Theatrical Pop-Up Bars
The Wonderland Bar in London Boasts Color-Changing Drinks and More
Tonic Water Syrups
Tonic Water Syrups
This Tonic Syrup Was Developed for Experimentation with Tonic Water
Six-Ingredient Gin Spirits
Six-Ingredient Gin Spirits
Willibald Farm Distillery Uses Few Botanicals in Its Barrel-Aged Gin
Ethical Water Brand Gins
Ethical Water Brand Gins
One Gin is the Latest Creation from Bottled Water Brand One Water
Elegantly Canned Cocktails
Elegantly Canned Cocktails
WheelHouse's Cocktails in Cans are Sophisticated
Aromatherapy-Inspired Cocktails
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
Aromatic Cocktail Sessions
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
Monochromatic Nut Butter Branding
Monochromatic Nut Butter Branding
These Premium Nut Butters Were Made with Nutritious Ingredients
Fair-Inspired Popcorn Snacks
Fair-Inspired Popcorn Snacks
The New G.H. Cretors Organic Popped Corn Varieties are Artisanal
Dessert-Inspired Granola Bars
Dessert-Inspired Granola Bars
The Kashi Chewy Nut Butter Bars are Made with Organic Ingredients
Flavorful Cooking Spice Sticks
Flavorful Cooking Spice Sticks
The Sriracha Seasoning Stix Enhance Foods from the Inside-Out
Decadent Peanut Butter Shakes
Decadent Peanut Butter Shakes
Steak 'n Shake's New Peanut Butter Milkshakes are Ultra-Indulgent
Savory Cookie Collections
Savory Cookie Collections
The Perfect Bite Co.'s 'Sophisticated Cookies' Boast European Flavors
Globally Inspired Nut Butters
Globally Inspired Nut Butters
These Nut Butter Spreads Boast Thai, Indian and African Flavors
Honey-Infused Nut Butters
Honey-Infused Nut Butters
The Brand 'Justin's' Offers Naturally Sweetened Nut Butters
Thai Peanut Ice Creams
Thai Peanut Ice Creams
This Frozen Dessert from Jeni's Boasts a Unique Asian Ice Cream Flavor
Collaborative Donut Menus
Collaborative Donut Menus
The Standard's Alma Restaurant is Showcasing Treats by Guest Chefs
Gourmet Pistachio Spreads
Gourmet Pistachio Spreads
The PC Black Label Pistachio Spread Boasts 30% Iranian Nut Ingredients
Powdered Turmeric Supplements
Powdered Turmeric Supplements
Gaia Herbs' Turmeric Golden Milk is Enriched with Dates and Herbs
Potato Pastry Ice Creams
Potato Pastry Ice Creams
This Sweet Potato Dessert Flavor Includes Chocolate and Pastry Pieces
Thai Pumpkin Ice Creams
Thai Pumpkin Ice Creams
This Jeni's Ice Cream Flavor Tastes of Thai Curry and a Seasonal Gourd
Coffee Chain Juice Blends
Coffee Chain Juice Blends
Starbucks' Evolution Fresh is Releasing Five New Juices
Wintergreen Marshmallow Ice Creams
Wintergreen Marshmallow Ice Creams
This Ice Cream Flavor Aims to Replicate Root Beer Floats
Buttery Popcorn Ice Creams
Buttery Popcorn Ice Creams
This Jeni's Creation Infuses a Savory Popped Corn Touch to Ice Cream
Piquant Gilded Milkshakes
Piquant Gilded Milkshakes
This 'Golden Milkshake' Recipe is Spiced with Turmeric and Black Pepper
Experimental Artisan Ice Cream
Experimental Artisan Ice Cream
Jeni's Splendid Ice Cream in Nashville Serves Up Creative Flavors
Pastry-Filled Churro Ice Cream
Pastry-Filled Churro Ice Cream
Jeni's Ice Creams Has a Cinnamon-Tinged Churro Flavor on Deck
Canned Turmeric Teas
Canned Turmeric Teas
Dr. Andrew Weil's Turmeric Drink Makes an Ancient Remedy Easy to Consume
Snazzy Sophisticated Sorbets
Snazzy Sophisticated Sorbets
Jeni's Ice Cream Flavors Will Satisfy Any Adult Sweet Tooth