The New McCafe Coffee Kiosk Allows Customers to Skip the Line
Katherine Pendrill — April 4, 2016 — Tech
References: mcdonalds & brandeating
McDonald's recently began testing out a self-serve McCafe coffee kiosk in one of its Chicago locations. While McDonald's has experimented with self-serve ordering stations in the past, this new system is specifically designed for the chain's McCafe products.
The new McCafe coffee kiosk is located away from the main counter in order to help consumers skip lengthy lines. The machine itself features a touchpad for ordering and subsequently processing payment information. Customers can use the touchpad to order lattes, mochas and cappuccinos, all of which can be customized based on flavor choice, type of milk and amount of espresso. The drink will then be dispensed directly from the machine, allowing customers to grab their order and go.
Similar to the McDonald's Create Your Taste customized ordering system available at select locations, the new kiosk demonstrates how the chain is creating a more personalized experience for customers.
The new McCafe coffee kiosk is located away from the main counter in order to help consumers skip lengthy lines. The machine itself features a touchpad for ordering and subsequently processing payment information. Customers can use the touchpad to order lattes, mochas and cappuccinos, all of which can be customized based on flavor choice, type of milk and amount of espresso. The drink will then be dispensed directly from the machine, allowing customers to grab their order and go.
Similar to the McDonald's Create Your Taste customized ordering system available at select locations, the new kiosk demonstrates how the chain is creating a more personalized experience for customers.
Trend Themes
1. Self-serve Kiosks - The rise of self-serve kiosks presents an opportunity for companies to offer more personalized and efficient customer experiences in the food and beverage industry.
2. Customizable Products - The popularity of personalized ordering systems like McDonald's Create Your Taste and the new McCafe coffee kiosk demonstrates the potential for customizable products across various industries.
3. Mobile Ordering - The integration of mobile ordering with self-serve kiosks could provide a seamless and convenient experience for customers in the food and beverage industry.
Industry Implications
1. Food and Beverage - The implementation of self-serve kiosks and customizable options presents a disruptive innovation opportunity for companies in the food and beverage industry to enhance customer experiences.
2. Retail - The concept of customizing products and offering self-serve options could be applied to various retail industries, providing customers with more control and personalization in their shopping experiences.
3. Hospitality - The integration of mobile ordering and self-serve kiosks could revolutionize the hospitality industry, allowing customers to easily and efficiently customize their experiences while potentially reducing staffing costs for businesses.
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