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Proactive Anti-Aging

Collagen becomes a staple in products outside of the health market

Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets.
Workshop Question - What unexpected ways can you surprise customers by reflecting new self-care practices in the lifestyle experience of your brand?
Trend Themes
1. Collagen-based Beverages - Collagen is being integrated in food and beverage, with new potent ingredients creating anti-aging beverages like the Anti-Agin' gin, and collagen-distilled alcohols emerging.
2. Adaptogens as Superfoods - Adaptogenic ingredients like activated pearls, pitaya, and blue algae are being used in superfood butters like Pearl Butter, a blend of different ingredient functions that can be used in coffee or spread on toast.
3. Collagen-infused Supplements - Collagen and other anti-aging ingredients like hyaluronic acid and vitamin c are being used in supplements like Neocell's healthy candy chews, which provide beautifying and rejuvenating effects.
Industry Implications
1. Food and Beverage - F&B companies can explore new ingredients like collagen and adaptogens to create healthier, age-defying products in an internet-driven skincare culture.
2. Beauty and Fitness - Beauty and fitness companies can look into using validated scientific ingredients like collagen to make anti-aging and rejuvenating products more accessible to consumers.
3. Natural Supplements - Companies can create nutritional solutions to a perceived lack of adequate protein or essential nutrients in diets using products like collagen-based supplements that target rebuilding skin, hair, and nails.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
168,330 Total Clicks
Date Range:
Apr 16 — Jun 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Collagen-Distilled Gins
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
‘CollaGin’ is a new gin that is setting itself apart as an alcohol that’s distilled with pure collagen and formulated with pure anti-aging botanicals like angelic root, pink... MORE
Collagen-Infused Smoothies
Collagen-Infused Smoothies
The Jamba Juice Poolside Fit and Watermelon Breeze Smoothies are Tasty
The Jamba Juice Poolside Fit and Watermelon Breeze infused smoothies are a new creation from the food brand that aims to deliver an exceptionally balanced product for health-conscious consumers to... MORE
Adaptogenic Superfood Butters
Adaptogenic Superfood Butters
These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
The ‘Peal Butter’ spreads are simple superherb-rich blends that can be added to coffee, smoothies, spread over a slice of toast or eaten straight out of the jar. Pearl Butter is made... MORE
Anti-Aging Gin Drinks
Anti-Aging Gin Drinks
'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
There are plenty of anti-aging beverages on the market that promise to restore youth and vitality, but Bompas & Parr is expanding the options available with its anti-aging gin drink. The ‘... MORE
Collagen-Infused Soft Chews
Collagen-Infused Soft Chews
Neocell's Healthy Candy Chews are Infused With Beautifying Ingredients
Neocell’s healthy candy chews are infused with two types of collagen, hyaluronic acid, and vitamin c ingredients. These beautifying supplements help one achieve a youthful glow, and double as... MORE
Collagen Protein Desserts
Collagen Protein Desserts
Bulletproof's Snacks for Protein Come in Shortbread and Brownie Flavors
Bulletproof offers a number of different snacks for protein, including its convenient Collagen Protein Bites, which comes in dessert-inspired flavors like Vanilla Shortbread and Fudge Brownie. The... MORE

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Rose Quartz-Infused Skin Elixirs
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Collagen Production-Enhancing Lasers
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Egg White-Based Creams
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Silky Anti-Aging Creams
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Adaptogenic Cold Brews
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Cheerful Holiday Smoothies
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Aromatic Gin Bottles
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Corked Artisanal Gins
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Bioluminescent Algae Jewelry
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Thermochromatic Flower Shops
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Smoothie Brand Blenders
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In-Store Immersion Pods
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