Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Hybrid Cannabis Lifestyle Brands

Clean the Sky - Positive Eco Trends & Breakthroughs

Toronto's Tokyo Smoke Combines Cannabis, Coffee and Fashion

— May 16, 2016 — Lifestyle
Tokyo Smoke is an innovative Toronto brand that recently celebrated its one-year anniversary in appropriately on 4/20. The unique lifestyle brand combines cannabis, men's fashion and high-quality coffee and boasts a stylish Toronto coffee bar and general store with a charming event space attached. With plans to host a series of pop-up shops in Venice Beach, it's clear Tokyo Smoke's design-led approach to cannabis lifestyle branding is resonating with consumers.

Located in between two warehouses just a few blocks southeast of Toronto's Trinity Bellwoods Park, the coffee bar and general store, called Tokyo Smoke Found, bills itself as a "modern lifestyle collective," while the outpost's menu includes custom roast coffee, artisanal sandwiches, cold-pressed juices and baked goods. Founded by ex-Googler Alan Gertner, the brand currently sells a curated selection of design-led collectables and branded Tokyo Smoke apparel. The apparel is also available at upscale Toronto menswear boutiques GotStyle.

Currently, the brand has four proprietary strains (Go, Relax, Relief and Balance) that will be available in legal recreational markets in the US in 2016.

In addition to serving as an example of the creative hybrid retail concepts emerging in Toronto, Tokyo Smoke serves as a premiere example of the increasingly sophisticated reputation of cannabis that goes against outdated stereotypes associated with the typical recreational user.
Trend Themes
1. Hybrid Cannabis Lifestyle - Combining cannabis with fashion and coffee in a unique lifestyle brand presents an opportunity for disrupting the traditional cannabis market.
2. Design-led Approach to Cannabis - Tokyo Smoke's emphasis on design-led collectibles and branded apparel creates a new avenue for emphasizing design in the cannabis industry.
3. Sophisticated Reputation of Cannabis - The emergence of brands such as Tokyo Smoke challenges outdated stereotypes and presents an opportunity for a refined and sophisticated image of the cannabis industry.
Industry Implications
1. Cannabis and Fashion - The cannabis industry can collaborate with fashion in creating innovative, design-led products and apparel that cater to a new market.
2. Cannabis and Coffee - Combining cannabis with coffee presents an opportunity for creating a new market for cannabis-infused and coffee-based products.
3. Cannabis Retail - Hybrid retail concepts, such as Tokyo Smoke, offer a unique opportunity for creating a new cannabis retail market that focuses on lifestyle, design, and curated collectibles.
6.8
Score
Popularity
Activity
Freshness