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Total Commute Embedment

Street-level activations help brands connect with on-foot commuters

Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers.
Workshop Question - What experiential marketing efforts can your brand explore that focus on meeting customers in the physical and digital spaces they frequent on a daily basis?
Trend Themes
1. Street-level Brand Activations - There is a trend towards street-level brand activations that help brands connect with on-foot commuters and adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers.
2. Interactive Out-of-home Advertising - Interactive out-of-home advertising campaigns that engage consumers through experiential marketing activations are becoming more common, providing an opportunity for brands to grab the attention of consumers in unexpected ways.
3. Urban Design-based Brand Activations - Brand activations that leverage urban design elements, such as unique furniture or architecture, to create novel experiences for consumers and encourage human connection in public spaces are on the rise.
Industry Implications
1. Marketing and Advertising - Marketing and advertising professionals can use these trends to create campaigns that reflect the daily routines of consumers and engage them in unique and unexpected ways.
2. Retail and Fashion - Retail and fashion professionals can use trends like vending machines and street-level activations to create convenient and memorable shopping experiences for consumers.
3. Hospitality and Food Service - Hospitality and food service professionals can use trends like sleep-based brand activations and emergency soup campaigns to surprise and delight customers and create positive associations with their brand.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
530,652 Total Clicks
Date Range:
Mar 16 — Aug 17
Trending:
Hot

Featured Examples

Secret Celebratory Burgers
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
The foodora Burger’s Priest pop-up was a clever way for the global food delivery service to pay tribute to Canada’s milestone 150th birthday and #BurgerMonth in the three Canadian cities... MORE
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
In order to promote its new flat white coffee, the Greggs brand recently launched a playful sleep-based activation along the Thames River in London. The innovative event featured several coffee-... MORE
Retail Vending Machines
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
Japanese fashion giant ‘Uniqlo’ has revealed its plans to roll out clothing vending machines. In an effort to position itself as the ultimate convenience brand, Uniqlo and its vending... MORE
Emergency Soup Can Campaigns
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
To help Londoners banish the winter blues, Heinz recently set up a series of emergency soup stations across the city. With two-thirds of Brits choosing a warm bowl of soup as their go-to cure for... MORE
Rock Wall Billboards
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
As well as having prime placement, this Times Square ad from Toyota demands attention as a sky-high interactive climbing wall that’s set records as the tallest outdoor climbing wall ever to be... MORE
play_circle_filledFriendship-Forming Bench Stunts
Friendship-Forming Bench Stunts
Nescafe's 'Hello Bench' Helps Strangers Break the Ice
Nescafe’s new ‘hello bench’ brand activation brings people closer together, literally. Attendees at Salone del Mobile, an annual furniture fair in Milan, Italy, were quick to make... MORE

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In-Car Vending Machines
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Intelligent Vending Machines
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Artisan Souvenir Vending Machines
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This Machine Dispenses Quirky Crafts and One-of-a-Kind Treats
Grocery Vending Machines
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Walmart Has Implimented a Giant Grocery-Dispensing Self-Serve Kiosk
Futuristic Foodie Pop-Ups
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Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
Ready-Made Lunch Jars
Ready-Made Lunch Jars
TYME is a New Fast Food Company That Sells Meals in Jar Packaging
Fashionable Lifestyle Cafes
Fashionable Lifestyle Cafes
The Design of the Primo Cafe Bar Celebrates Style & Sustainability
play_circle_filledVoice-Activated Burger Spots
Voice-Activated Burger Spots
Burger King's Google Home Ad Makes the Device Talk About the Whopper
play_circle_filledBurger-Flipping Robots
Burger-Flipping Robots
Miso Robotics' 'Flippy' Helps to Speed Up Fast Food Orders
Fairy Tale-Inspired Streetwear
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Shape-Shifting Benches
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The 'Operio' Furniture Bench Changes According to Needs or Preferences
Judgement-Free Friendship Apps
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Aphrodisiacal Delivery Menus
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Flexible On-Demand Food Apps
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The 'Indigo Bench' from JamesPlumb Makes Use of Antique Textiles
Modular Bench Systems
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Northern Fried Chicken
Northern Fried Chicken
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play_circle_filledSlow Motion Clothing Commericals
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play_circle_filledPersonified Food Pop-Ups
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play_circle_filledExam-Based Brand Activations
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play_circle_filledMinimalist Japanese Clothing Retailers
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Recycled Currency Benches
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play_circle_filledLocal Food Delivery Campaigns
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Branded Traveling Market Tours
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This Innocent Brand Activation Featured a Three-City Tour
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The Candy Crush Castle is a Scented Bouncy Castle for Adults
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The Oreo Wonder Vault is Delighting Passersby in New York City
Urban Safari Treehouse Pop-Ups
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This Enormous Activation is for the Lion Sands Game Reserve
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This Reebok Pop-Up Brings the Gym Outside in London
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This Kayak Pop-Up Transported People to Miami Via VR
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This Citroen Event Showcased the Brand's New Airbump Technology
Outdoor Urban Gym Pop-Ups
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Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
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The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
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The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
Festive Candy Campaigns
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Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
Milk Bottle Christmas Trees
Milk Bottle Christmas Trees
Arla Foods UK is Celebrating the Holidays with a Dairy-Inspired Tree
Adventure-Inspiring Commercials
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North Face is Launching Its First-Ever Global Ad Campaign
Mountainous Pop-Up Bars
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This Temporary Bar is Set Up On the Tallest Mountain in the United Kingdom
Treadmill-Powered Cinemas
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This Theater Uses Human Power to Keep the Movie Buffering
play_circle_filledBouldering Billboards
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Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
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Disappearing Floor Stunts
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play_circle_filledEquitable Urban Architecture
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The Mark Raymond Keynote Explores How Buildings Impact Society
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