Branded photography courses encourage social sharing of product
Implications - As brands look to play up organic buzz online, many are moving to launch branded photography courses optimized for Instagram with the interest of encouraging social sharing of the product or service at hand. This shift speaks to the ways in which brands can leverage the prosumerist tendencies of contemporary consumers of all ages.
Workshop Question - How are you catering to your customers' predisposal to prosumerism?
Trend Themes
1. Branded Photography Courses - More brands are launching branded photography courses optimized to encourage social sharing of products.
2. Prosumerism - Brands are leveraging the prosumerist tendencies of contemporary consumers of all ages.
3. Social Media Influencers - Schools and programs that teach people how to become social media influencers are likely to continue to rise in popularity.
Industry Implications
1. Photography - Photography stores are offering creative experiences, workshops, and classes to teach consumers how to take great pictures.
2. Hospitality - Hotels and resorts can leverage photography workshops to provide their guests with unique, interactive experiences.
3. Education - Schools and programs can create curriculums that teach students how to become social media influencers and create content that resonates with a relevant audience.
5 Featured, 43 Examples:
125,629 Total Clicks
Date Range:
Jan 17 — Jun 17
Trending:
V. Hot
Consumer Insight Topics:
