Baskin-Robbins' New Polar Pizza Puts a Warm Weather Twist on Pizza
Katherine Pendrill — July 4, 2016 — Lifestyle
References: baskinrobbins & brandeating
In an effort to cater to consumers looking for a tasty way to beat the heat, Baskin-Robbins has rolled out a delicious new dish called the Polar Pizza. While chains such as Pizza Hut and Domino's have already experimented with the concept of dessert pizza, the new Baskin-Robbins dish boasts a distinctly seasonal twist.
The new Polar Pizza dessert consists of a chocolate chip cookie or a double fudge brownie base that has been topped with the customer's choice of ice cream. Like a traditional pizza, the ice cream sauce is then finished with various toppings to create different flavor combinations. With four distinct options to choose from, consumers can enjoy sweet toppings such as Reese's Peanut Butter Cups, rainbow sprinkles and cookie dough pieces. Customers can even build their own Polar Pizza for a completely customized dessert.
The new Polar Pizza dessert consists of a chocolate chip cookie or a double fudge brownie base that has been topped with the customer's choice of ice cream. Like a traditional pizza, the ice cream sauce is then finished with various toppings to create different flavor combinations. With four distinct options to choose from, consumers can enjoy sweet toppings such as Reese's Peanut Butter Cups, rainbow sprinkles and cookie dough pieces. Customers can even build their own Polar Pizza for a completely customized dessert.
Trend Themes
1. Dessert Pizzas - The dessert pizza trend is on the rise, with potential for innovation in toppings, crusts and presentation methods.
2. Customized Desserts - There is a growing demand for customized desserts, which presents an opportunity for dessert pizza chains to offer unique flavor combinations and topping options.
3. Seasonal Twists - Adding seasonal twists to popular menu items can attract new customers and increase sales during specific times of the year, such as the summertime with the Polar Pizza.
Industry Implications
1. Fast Food Chains - Dessert pizzas can be incorporated into existing fast food restaurant menus to offer customers a unique dessert option and increase sales.
2. Ice Cream Shops - Ice cream shops can expand their product offerings and attract new customers by creating their own versions of dessert pizzas.
3. Specialty Dessert Stores - Specialty dessert stores that focus on unique and innovative desserts can create their own dessert pizza recipes and offer customization options to differentiate themselves from competitors.
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