Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations.
Workshop Question - How is your brand adapting in order to offer multi-faceted customer experiences that truly surprise and delight?
Trend Themes
1. Branded Fitness Events - Retail stores centered around branded fitness events.
2. Fitness-fused Retail Stores - Retail stores fused with an urban athletics aesthetic.
3. Grocer-hosted Fitness Classes - Offering in-store fitness classes and nutritious food options.
Industry Implications
1. Retail - The retail industry has to overhaul store designs to be centered around branded fitness events.
2. Athleisure - Athleisure industry provides activewear gear and workout classes for the targeted audience.
3. Grocery - Grocery stores can provide in-store fitness classes and nutritious food options to the shoppers.
