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Ancient Alternatives

Ancient grains offer alternatives outside of quinoa and whole wheat

Implications - As brands look to keep up with discerning health consumers who are always acquiring new knowledge, many are launching products that offer a wider variety of unrefined grains as substitutes. This shift highlights that the pattern of reclaiming ancient ingredients to meet modern health and wellness goals.
Workshop Question - What new interpretations of ancient knowledge be used connect with your customers on their modern health and wellness journey?
Trend Themes
1. Ancient Grains - Reclaiming ancient grains is a pattern of meeting modern health and wellness goals.
2. Healthy Convenience Foods - Ready-to-eat meals and snacks of ancient grains cater to those who prefer planning their day around activities over mealtimes.
3. Super Grain-based Recipes - Incorporating a variety of ancient grains in recipes like pizza crusts and cookies provide alternatives for health-conscious consumers with diet restrictions.
Industry Implications
1. Health & Wellness - The trend of reclaiming ancient grains for modern health and wellness goals exemplify the disruption of conventional thinking around what constitutes healthy food.
2. Convenience & Ready-to-eat Foods - Incorporating ancient grains in ready-to-eat meals and snacks offer consumers fast, on-the-go healthy alternatives.
3. Food Ingredients & Manufacturing - Catering to evolving consumer demands for healthier and more diverse food options require food ingredient manufacturers to consider incorporating various ancient grains into their products.
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
128,659 Total Clicks
Date Range:
Mar 16 — Jun 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Ancient Grain Cereals
Ancient Grain Cereals
One Degree's Organic Cereals are Powered by Healthy Sprouted Grains
One Degree’s organic cereals use a base of ancient grains to put a healthy spin on familiar breakfast crisps, flakes and O’s. The organic sprouted cereals make use of well-known... MORE
Super Grain-Infused Cookie Snacks
Super Grain-Infused Cookie Snacks
The NuturMe Ancient Grain Cookies are Packed with Probiotics
Parents want the best for their children, especially when it comes to nutrition, so the NuturMe Ancient Grain Cookies are intended to offer a delicious yet exceptionally healthy option. Made with... MORE
Earthy Snack Chip Lines
Earthy Snack Chip Lines
The Primizie’s Organic Sprouted Grains Crispbreads are Nutrient-Rich
Building on the brand’s previous release of crispbreads snack chips, the Primizie’s Organic Sprouted Grains Crispbreads are crafted with number of gluten-free options that are all made with... MORE
Kid-Friendly Spelt Cereals
Kid-Friendly Spelt Cereals
Rude Health's Cereal for Children is Made with Ancient Grains
Rude Health’s ‘Honey Spelt Puffs’ introduces a healthy cereal for children that’s made from an ancient grain. Unlike most cereals for kids that are loaded with artificial... MORE
Artisan Grain Breakfast Bowls
Artisan Grain Breakfast Bowls
Melanie's Medleys Makes Nourishing Ready-to-Eat Breakfasts
These ready-to-eat breakfast bowls from Melanie’s Medleys introduce convenient, healthy and flavorful ways to enjoy a nourishing morning meal on the go. Varieties include decadent flavors like... MORE
Ancient Grain Porridges
Ancient Grain Porridges
Pereg Natural Foods' Whole-Grain Breakfast Features Teff
Teff makes a great gluten-free whole-grain breakfast alternative to wheat, specifically because it boasts a nutty flavor and a higher protein content. At this year’s Natural Products Expo... MORE
Ancient Grain Pizza Crusts
Ancient Grain Pizza Crusts
This Papa John's Gluten-Free Pizza Crust is Made with Healthy Grains
Coming as a response to the growing demand for products free of gluten, the Papa John’s Ancient Grains gluten-free pizza crust is a healthy new introduction from the brand. The Papa John’... MORE
Vegetable Grain Dips
Vegetable Grain Dips
Popp Feinkost Makes Chilled Vegetable Spreads Like Tomato-Freekeh
Popp Feinkost teamed up with women’s magazine Brigitte to create a set of chilled vegetable spreads that pair nourishing grains with veggies. While there are countless vegetable-based... MORE

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