The World's First In-Store Farm Has Opened in Berlin
Rebecca Byers — March 22, 2016 — Marketing
References: youtube & popupcity.net
German retailer METRO has launched the first in-store farm concept inside one of the brand's stores in Berlin. Located inside the METRO location in Berlin's Friedrichshain neighborhood, the impressive system was designed by high-tech agriculture firm Infarm and is officially titled 'Kräuter Garten.'
The Kräuter Garten system is a tiny glass unit that can grow custom herbs and produce for consumers on demand. Given that the hydroponic system does not require pesticides, all of the produce grown in the unit is 100% organic and is said to taste better than comparative alternatives.
The innovative system is the first occasion of a hydroponic system being employed in a grocery retail concept. A juice bar in London grows much of its produce in-store using a similar system.
The Kräuter Garten system is a tiny glass unit that can grow custom herbs and produce for consumers on demand. Given that the hydroponic system does not require pesticides, all of the produce grown in the unit is 100% organic and is said to taste better than comparative alternatives.
The innovative system is the first occasion of a hydroponic system being employed in a grocery retail concept. A juice bar in London grows much of its produce in-store using a similar system.
Trend Themes
1. In-store Hydroponic Farming - An opportunity for grocery stores to incorporate sustainable hydroponic farming into their operations.
2. Organic Produce on Demand - Increased demand for organic produce grown without pesticides could lead to widespread adoption of hydroponic systems.
3. High-tech Agriculture - The use of technology to improve the efficiency of agriculture is a growing trend.
Industry Implications
1. Grocery Retail - Grocery retailers can potentially increase their sales by offering organic produce on demand.
2. Agriculture Technology - High-tech agriculture firms can capitalize on the growing demand for hydroponic systems.
3. Food Service - Restaurants and cafes can benefit from incorporating in-house hydroponic systems to grow fresh produce for their menus.
6.2
Score
Popularity
Activity
Freshness
