The New Krispy Kreme Stores are Designed to Look Like a Box of Donuts
Katherine Pendrill — June 15, 2016 — Business
References: krispykreme & brandeating
Krispy Kreme recently made headlines for its creative new shopping mall kiosks, each of which is shaped like a box of donuts. With many brands deviating from the traditional retail model, these unconventional kiosks demonstrate a clever way for companies to catch the eye of consumers.
The new Krispy Kreme kiosks were recently installed in a number of shopping malls throughout the UK. Unlike traditional food stalls, each of the new Krispy Kreme stores are designed to resemble a giant box of donuts. The back of the stall in shaped like the lid of the box and wraps around in the front to create a counter space. Additionally, the middle of the box is fitted with a display case that reveals the tasty donuts available for purchase.
For those who have always dreamed of stepping inside a box of donuts, these clever kiosks provide the perfect opportunity.
The new Krispy Kreme kiosks were recently installed in a number of shopping malls throughout the UK. Unlike traditional food stalls, each of the new Krispy Kreme stores are designed to resemble a giant box of donuts. The back of the stall in shaped like the lid of the box and wraps around in the front to create a counter space. Additionally, the middle of the box is fitted with a display case that reveals the tasty donuts available for purchase.
For those who have always dreamed of stepping inside a box of donuts, these clever kiosks provide the perfect opportunity.
Trend Themes
1. Box-shape Retail Stores - Retail stores that are designed to resemble an oversized box of their product provide a clever way for companies to catch the eye of consumers.
2. Unconventional Retail Models - As more brands deviate from the traditional retail model, there is an opportunity to explore non-traditional and creative designs for retail spaces.
3. Experiential Marketing in Retail - Creating unique and immersive experiences for customers, like stepping into a giant box of donuts, can be a disruptive innovation opportunity in the retail industry.
Industry Implications
1. Retail Industry - Retail companies can explore the use of creative and unconventional designs for their retail spaces to attract more customers.
2. Food Industry - Food companies have an opportunity to create immersive experiences for their customers and explore incorporating experiential marketing in their retail spaces.
3. Marketing Industry - Marketing agencies can help brands develop unique and immersive experiences for their customers to drive consumer engagement and brand recognition.
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