Floral and botanical elements take centre stage in food and beverage
Implications - Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle is seen today as a means of status in the same way as health and wellness.
Workshop Question - How can you reflect the push to integrate nature into the experience of your product?
Trend Themes
1. Nature-integrated Lifestyle - Edible flowers and botanical extracts in luxurious food and beverage experiences highlight the trend of living a nature-integrated lifestyle as a means of status.
2. Floral Infusions - Floral-infused chocolates, cocktails, and cakes demonstrate the trend of using botanicals to add an upscale, indulgent, and sophisticated flair to food and beverage offerings.
3. Superfood Florals - Beverages and desserts with floral elements and infused with health benefits are part of the superfood fad that has dominated the food industry in recent years.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of nature-integrated lifestyle by incorporating edible flowers and botanical extracts in their offerings to cater to the upscale and sophisticated clientele.
2. Floral and Botanicals - The floral and botanical industry can expand their market by partnering with food and beverage companies to supply edible flowers and botanical extracts for their products.
3. Health and Wellness - The health and wellness industry can expand their product offerings by incorporating superfood florals with health benefits such as lavender, elderflower, and rose into their supplements and natural remedies.
