Kane's Donuts is Serving Up Festive Donuts Inspired by Seasonal Brews
Katherine Pendrill — October 25, 2016 — Lifestyle
With fall just around the corner and Halloween less than a week away, popular Massachusetts donut shop Kane's Donuts is serving up some festive fall treats inspired by seasonal brews.
As part of a partnership with Sam Adams and Angry Orchard, Kane's Donuts has developed two unique donuts flavors that capture the spirit of the season. The first is the Sam Adams Harvest Pumpkin Ale donut, which is a pumpkin-flavored donut topped with a honey glaze that had been infused with pumpkin ale. The other fall-flavored donut available is the Angry Orchard Apple Cider donut, which is made from an apple cider dough and topped with a hard cider-infused glaze.
By offering festive pastries inspired by seasonal brews, Kane's Donuts is giving consumers a whole new way to enjoy their favorite fall treats
As part of a partnership with Sam Adams and Angry Orchard, Kane's Donuts has developed two unique donuts flavors that capture the spirit of the season. The first is the Sam Adams Harvest Pumpkin Ale donut, which is a pumpkin-flavored donut topped with a honey glaze that had been infused with pumpkin ale. The other fall-flavored donut available is the Angry Orchard Apple Cider donut, which is made from an apple cider dough and topped with a hard cider-infused glaze.
By offering festive pastries inspired by seasonal brews, Kane's Donuts is giving consumers a whole new way to enjoy their favorite fall treats
Trend Themes
1. Seasonal Flavor Crossovers - Opportunity for popular food and beverage establishments to enter cross-promotional partnerships for seasonal-themed flavor combinations.
2. Alcohol-infused Treats - Incorporating alcoholic components into traditionally non-alcoholic desserts creates opportunity for a new type of indulgence and novelty food experience.
3. Limited-time Offerings - Creating seasonal or temporary menu items/treats builds excitement and urgency among consumers to try or experience something new or unique.
Industry Implications
1. Food and Beverage - Innovating flavor pairings and infusing alcohol into desserts can create new and unique offerings for food and beverage establishments to attract customers.
2. Alcohol Manufacturing - Alcohol companies can partner with food establishments to create mutually beneficial partnerships, co-marketing opportunities, and expand sales channels.
3. Promotional Products - Opportunity for promotional merchandise companies to create branded seasonal-themed items (e.g. cups, t-shirts, co-branded products) that tie into food and drink collaborations for cross-promotion.
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