Hotel experiences are designed around innovative fitness amenities
Implications - As unique amenities continue to be an important way for hotels to differentiate themselves from competitors like Airbnb, boutique and chain hotels alike are designing stays around innovative health and wellness programs. In addition to highlighting the ubiquitous nature of the wellness movement, this shift speaks to the need to established brands to add value with unique and unexpected new offerings.
Workshop Question - How is your brand adding value in order to stay top of mind in a time when the sharing economy is disrupting most industries?
Trend Themes
1. Wellness-themed Hotel Experiences - Hotels are designing stays around innovative health and wellness programs in response to the need to differentiated from competitors like Airbnb.
2. Personalized Fitness Hotel Programs - Travelers are looking for programs that offer a tailored workout experience. For example, guests staying at Four Seasons Hotel Milano may have a private run around the city with a coach from Nike immediately upon arrival.
3. In-room Workout Equipment - Hotels are now introducing equipment like the Peloton Pro bike which offers travelers the chance to take virtual spin classes when they book a WestinWorkout room at select Westin Hotels & Resorts.
Industry Implications
1. Hospitality Industry - There are opportunities in the hospitality industry for hotels to create personalized workout experiences and innovate services around wellness, for example, in-room fitness equipment that can help guests maintain their fitness routines.
2. Fitness Industry - In the fitness industry, there are chances for businesses to forge partnerships with hotels to offer unique, immersive, and engaging fitness experiences to guests traveling for fitness or wellness purposes.
3. Travel Industry - In the travel industry, there are opportunities for entrepreneurs to innovate services around wellness, for example, offering personalized fitness programs or adding unique amenities around health and wellness programs to differentiate themselves from competitors.
