Sodas that contain prebiotic ingredients tout their nutritious benefits
Trend - Soda brands are trying to lose the label of being unhealthy by incorporating prebiotics into varying soda flavors. These items enhance gut health while still catering to consumers' desire for indulgence.
Insight - Health consciousness in consumers now translates to balancing indulgence with nutrition, rather than cutting out loved foods and beverages entirely. Thus, consumers are increasingly gravitating to brands that represent the best of both--indulgent foods that still offer health benefits.
Insight - Health consciousness in consumers now translates to balancing indulgence with nutrition, rather than cutting out loved foods and beverages entirely. Thus, consumers are increasingly gravitating to brands that represent the best of both--indulgent foods that still offer health benefits.
Workshop Question - How is your brand balancing indulgence and health for its customers?
Trend Themes
1. Balanced Indulgence - Consumers seek indulgent foods and beverages that also offer health benefits, such as prebiotic sodas.
2. Functional Beverages - Prebiotic sodas are part of a growing trend of consumers looking for functional beverages that offer health benefits.
3. Gut Health Focus - Prebiotic sodas cater to the growing consumer focus on gut health and the importance of a healthy microbiome.
Industry Implications
1. Beverage Industry - Prebiotic sodas are causing disruption and creating new opportunities in the beverage industry.
2. Functional Food Industry - Functional beverages, including prebiotic sodas, are a part of the growing functional food industry.
3. Health and Wellness Industry - Prebiotic sodas reflect the health and wellness trend and the importance of gut health, creating opportunities in this industry.
