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Prebiotic Sodas

Sodas that contain prebiotic ingredients tout their nutritious benefits

Trend - Soda brands are trying to lose the label of being unhealthy by incorporating prebiotics into varying soda flavors. These items enhance gut health while still catering to consumers' desire for indulgence.

Insight - Health consciousness in consumers now translates to balancing indulgence with nutrition, rather than cutting out loved foods and beverages entirely. Thus, consumers are increasingly gravitating to brands that represent the best of both--indulgent foods that still offer health benefits.
Workshop Question - How is your brand balancing indulgence and health for its customers?
Trend Themes
1. Balanced Indulgence - Consumers seek indulgent foods and beverages that also offer health benefits, such as prebiotic sodas.
2. Functional Beverages - Prebiotic sodas are part of a growing trend of consumers looking for functional beverages that offer health benefits.
3. Gut Health Focus - Prebiotic sodas cater to the growing consumer focus on gut health and the importance of a healthy microbiome.
Industry Implications
1. Beverage Industry - Prebiotic sodas are causing disruption and creating new opportunities in the beverage industry.
2. Functional Food Industry - Functional beverages, including prebiotic sodas, are a part of the growing functional food industry.
3. Health and Wellness Industry - Prebiotic sodas reflect the health and wellness trend and the importance of gut health, creating opportunities in this industry.
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 77 Examples:
86,735 Total Clicks
Date Range:
Aug 20 — Feb 24
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Beneficial Prebiotic Sodas
Beneficial Prebiotic Sodas
Health-Ade Pop Comes in Six Tasty Flavor Options to Choose from
The Health-Ade Pop is a prebiotic refreshment range from the brand that’s focused on providing consumers with a flavorful and beneficial way to quench their thirst. The drink comes in six... MORE
Functional Prebiotic Soda Lines
Functional Prebiotic Soda Lines
Health-Ade Launches the SunSip Carbonated Beverages
Health-Ade, known for its Kombucha products, ventures into the prebiotic soda market with the launch of SunSip. Recognizing consumers’ increasing interest in gut-health benefits in carbonated... MORE
Probiotic Caffeine-Infused Sodas
Probiotic Caffeine-Infused Sodas
These New Vina Sodas Come in Two Delicious Flavors
These new Vina sodas are being introduced by the Los Angeles-based brand as a series of refreshments that support good gut health and will also offer a boost to energy levels. The sodas come in Dr.... MORE
Better-For-You Prebiotic Sodas
Better-For-You Prebiotic Sodas
VINA Was Formulated to Strengthen Your Brain-Gut Connection
VINA is a new prebiotic soda brand that aims to disrupt the increasingly popular better-for-you beverage category. Unlike other prebiotic drinks, VINA has been specifically formulated to improve... MORE
Functional Prebiotic Sodas
Functional Prebiotic Sodas
Fibe Supports Digestive Health with Plant-Based Prebiotic Fibre
Fibe is a first-to-market functional soda range in the UK and it shares all of the familiarity of soda with the better-for-you benefits of plant-based prebiotic fibre, calcium and Vitamin C. These so-... MORE
Prebiotic Melon Sodas
Prebiotic Melon Sodas
Poppi's Amazon-Exclusive Watermelon Flavor Supports Digestive Health
Prebiotic soda brand Poppi created a fresh and summery new watermelon soda flavor that’s full of flavor, plus functional and digestive health properties. The better-for-you soda beverage... MORE
Invigorating Prebiotic Sodas
Invigorating Prebiotic Sodas
Poppi Debuts 'Poppi Classics' "to Challenge the Big Soda Industry"
Poppi, the leading prebiotic soda infused with apple cider vinegar designed to keep your gut in check, recently expanded its portfolio with the launch of ‘Poppi Classics.’ The new line... MORE
Probiotic Pineapple Beverages
Probiotic Pineapple Beverages
Holy Tepache Makes Canned Pineapple Drinks with Benefits
Holy Tepache makes fermented pineapple drinks and packages them in slim cans with a nostalgic, 90s-inspired aesthetic. The beverages with probiotic and prebiotic benefits take the form of refreshing... MORE
Prebiotic Orange Cream Sodas
Prebiotic Orange Cream Sodas
OLIPOP's Limited-Edition Orange Cream Flavor Supports the Gut
Orange cream sodas are classic summertime treats and functional soft drink brand OLIPOP is introducing a better-for-you take on this popular variety. The limited-edition Orange Cream flavor takes... MORE

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