Kim Crawford's RTD Iced Tea Wine Spritz Blends Tea & Sauvignon Blanc
Laura McQuarrie — July 23, 2022 — Lifestyle
References: kimcrawfordwines & beveragedaily
Real tea and white wine come together in the new RTD Iced Tea Wine Spritz products from Kim Crawford and the refreshing canned drinks are ready to be enjoyed at the beach, backyard barbecues, picnics and plenty more occasions in between. These canned sippers are being introduced in two vibrant varieties: Lemon and Peach. As the brand describes, "this is a brand-new wine and tea blend made from real tea and New Zealand's Sauvignon Blanc."
The spritzer market is a dynamic one and it speaks to consumers who are looking for youthful, alternative alcoholic drinks. Spritzers are the kind of take-anywhere beverages that are beloved for being crisper than traditional wine, as well as smoother with a relaxed taste, which makes them perfect for outdoor enjoyment.
The spritzer market is a dynamic one and it speaks to consumers who are looking for youthful, alternative alcoholic drinks. Spritzers are the kind of take-anywhere beverages that are beloved for being crisper than traditional wine, as well as smoother with a relaxed taste, which makes them perfect for outdoor enjoyment.
Trend Themes
1. Ready-to-drink Wine Spritzers - The popularity of canned wine spritzers presents an opportunity for RTD beverage companies to explore new flavors and blends.
2. Wine-tea Blends - The creation of iced tea wine spritzers highlights a trend towards the blending of different types of beverages, opening up new opportunities for innovation in the beverage industry.
3. Outdoor-ready Beverages - The success of canned wine spritzers indicates a growing demand for refreshing, easy-to-drink beverages that can be enjoyed outdoors, providing a potential market for outdoor beverage products.
Industry Implications
1. Wine Industry - The development of wine spritzer products can revolutionize the wine industry by drawing in younger consumers looking for alternative alcoholic beverages.
2. Tea Industry - The rise of tea-wine blends present an opportunity for the tea industry to create new and innovative products that cater to the current trend towards beverage blending.
3. RTD Beverage Industry - The market for ready-to-drink beverages is rapidly growing, and the success of iced tea wine spritzers presents a prime opportunity for RTD beverage companies to innovate and capture a share of this market.
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