Goat milk is used as a base or additional ingredient in various skincare products
Trend - Skincare brands are getting more creative with their formulas, now offering products that contain goat milk. These products claim to better hydrate and soothe skin that has issues with dryness or sensitivity.
Insight - The skincare space is now extremely competitive, with brands either opting for science-focused branding, or ingredients and branding that prioritize "natural" care. The latter option is especially accessible for consumers who are new to this space, as familiar ingredients are automatically more trusted.
Insight - The skincare space is now extremely competitive, with brands either opting for science-focused branding, or ingredients and branding that prioritize "natural" care. The latter option is especially accessible for consumers who are new to this space, as familiar ingredients are automatically more trusted.
Workshop Question - How is your business using branding to establish trust?
Trend Themes
1. Natural Ingredients - Skincare brands are prioritizing natural and familiar ingredients in their products, giving rise to the success of goat milk-infused skincare.
2. Probiotic Skincare - Probiotic skincare is becoming increasingly popular, with brands like Beekman 1802 utilizing milk probiotics in their products.
3. Two-in-one Products - Consumer demand for efficient and convenient products has led to the rise of two-in-one solutions, such as primers that double as sunscreen.
Industry Implications
1. Skincare - Brands can take advantage of the demand for natural and probiotic skincare products, as well as two-in-one solutions.
2. Indie Beauty - Independent beauty brands have gained traction in the market due to their focus on natural and effective ingredients, as seen in the case of Beekman 1802 and their goat milk skincare line.
3. Beauty Packaging - Beauty packaging companies can capitalize on the trend of travel-sized and curated kits, like Beekman 1802's Milk Probiotic Skincare Starter Kit, which offers an introduction to the brand's goat milk skincare products.
3 Featured, 27 Examples:
41,375 Total Clicks
Date Range:
Aug 20 — Jul 21
Trending:
Average
Consumer Insight Topics:
