White Claw Surge Edition Has an 8% ABV
Michael Hemsworth — April 15, 2021 — Marketing
References: whiteclaw & coolmaterial
The White Claw Surge Edition spiked sparkling water has been unveiled by the brand as a boozier option for consumers to pick up when looking for a libation with a bit of a bigger kick in the alcohol department. The hard seltzer refreshment has an 8% ABV, and comes in two flavor options including Blood Orange and Cranberry, which are both available individually in 16-ounce cans. The drinks maintain the slightly sweet flavor profile that consumers have come to favor from the original and are likely to be a hit this summer.
The White Claw Surge Edition spiked sparkling water are differentiated from the original hard seltzers with a dark blue branding that will help make them easily identifiable on store shelves.
The White Claw Surge Edition spiked sparkling water are differentiated from the original hard seltzers with a dark blue branding that will help make them easily identifiable on store shelves.
Trend Themes
1. Booze-infused Seltzers - The trend of adding higher ABV levels to seltzers provides opportunities for companies to innovate and create new concoctions for consumers searching for the perfect boozy and refreshing beverage.
2. Flavored Seltzers - The popularity of flavored seltzers continues to grow, creating opportunities for brands to experiment with new flavor combinations that keep consumers coming back for more.
3. Premium Seltzers - Consumers are willing to spend more on premium seltzers made with high-quality ingredients, indicating a need for the market to expand its offerings with innovative and upscale options.
Industry Implications
1. Alcohol Industry - Alcohol companies can capitalize on the popularity of seltzers by creating new boozy and flavorful seltzers that appeal to consumers searching for a light and refreshing alcoholic beverage.
2. Beverage Industry - The trend of alcohol-infused seltzers offers an opportunity for beverage companies to expand their offerings and tap into a growing market of consumers looking for low-calorie alcoholic refreshments.
3. Food Industry - The alcohol-infused seltzer trend presents an opportunity for food companies, particularly those specializing in snacks and appetizers, to create complementary products that pair well with these popular beverages.
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