Gradient Beverages Offers a New Level of Control for Drinkers
Laura McQuarrie — May 3, 2023 — Lifestyle
References: drinkgradient & calgary.ctvnews
Consumers who crave variety will gravitate toward a pack of drinks that offers different flavors, and as more consumers explore mindful drinking, Gradient Beverages is introducing a new level of control for drinkers. According to the Calgary-based company, it is offering the world’s first 4-pack of vodka sodas with reducing strengths. In the Raspberry Lemon 4-Pack, for example, there are four of the same vodka sodas that are naturally flavored with berry and citrus—one with 7% ABV, then 6%, 4% and all the way down to 3%.
Gradient Beverages also offers a Raspberry Lemon 6-Pack that starts at 8% ABV and shares the same version of the product with just 2% ABV. These packs help to offer a wider variety of options for sharing with others in a social setting, and they also have the potential to help drinkers moderate their consumption of alcohol over the course of a single drinking occasion.
And for those who want different flavors, or a mix of different flavors and different levels of alcohol in a single pack, there are other varieties by Gradient Beverages.
Gradient Beverages also offers a Raspberry Lemon 6-Pack that starts at 8% ABV and shares the same version of the product with just 2% ABV. These packs help to offer a wider variety of options for sharing with others in a social setting, and they also have the potential to help drinkers moderate their consumption of alcohol over the course of a single drinking occasion.
And for those who want different flavors, or a mix of different flavors and different levels of alcohol in a single pack, there are other varieties by Gradient Beverages.
Trend Themes
1. Reducing ABV Drinks - The growing appeal of mindful drinking is driving innovation opportunities to create a new line of reduced-strength alcoholic drinks for versatile consumption.
2. Variety Packs Beverages - Consumers are looking for more options and are gravitating towards variety packs, offering the potential to target a new group of consumers with multiple flavors and low-alcohol content.
3. Flavored Low-alcohol Drinks - The trend of flavored low-alcohol drinks is gaining ground and companies have the opportunity to meet consumer demand with various cocktail options with lower alcohol content at any time of the day.
Industry Implications
1. Beverage Industry - The beverage industry could benefit from the trend of creating variety packs of drinks with different flavors and ABV content, providing the possibility to attract the diverse consumer segment and moderate drinking habits.
2. Hospitality Industry - The hospitality industry could explore a disruptive innovation opportunity by offering a novel approach with a variety of low-alcohol content drinks, improving the drinking experience, and creating a unique selling point for their customers.
3. Retail Industry - The retail industry could leverage the trend of reduced ABV and variety pack drinks to increase their sales as consumers become increasingly interested in responsible drinking, ultimately changing their purchasing habits to reflect this change in mindset.
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