Perfy's Better-for-You Sodas Contain Adaptogens & Nootropics
Laura McQuarrie — December 22, 2021 — Lifestyle
References: drinkperfy & bevnet
Perfy is a functional soda that combines real fruit juice with nootropics, adaptogens, and a blend of stevia, monk fruit and allulose to create The Perfect Soda. The start-up is reinventing beloved flavors like Fruit Punch, Tropical Citrus and Blood Orange Yuzu with its better-for-you formulas, which are not just about flavor but also creating a sense of calm, focus and balance.
These colorful canned beverages contain just three to four grams of sugar and they are free from cane sugar, artificial sweeteners, colors or flavors, and fruit juice concentrate.
Earlier this month, the newly launched beverage brand turned artwork from fans into NFTs and asked them to describe what flavor it would be.
These colorful canned beverages contain just three to four grams of sugar and they are free from cane sugar, artificial sweeteners, colors or flavors, and fruit juice concentrate.
Earlier this month, the newly launched beverage brand turned artwork from fans into NFTs and asked them to describe what flavor it would be.
Trend Themes
1. Functional Beverages - There is an opportunity for other brands in the beverage industry to create functional drinks with nootropics and adaptogens to enhance cognitive function and provide balance.
2. Clean Label Products - Creating products with simple and transparent ingredients, like Perfy's sodas that are free from artificial sweeteners, colors or flavors, and fruit juice concentrate, has the potential to disrupt the food and beverage industry.
3. NFT Marketing - Using NFTs as a marketing tool, as Perfy did by turning artwork from fans into NFTs, could be a disruptive innovation opportunity for other companies looking to connect with their audience in a unique and interactive way.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from the growth of functional drinks that enhance cognitive function and promote balance, as well as the development of clean label products.
2. Food Industry - The food industry can benefit from creating clean label products like Perfy's sodas, which are free from artificial sweeteners, colors or flavors, and fruit juice concentrate.
3. Marketing Industry - The use of NFTs as a marketing tool, as demonstrated by Perfy, can be a disruptive innovation opportunity for companies in various industries looking to engage their audience in an interactive and unique way.
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