REBBL POP's Plant-Powered Ingredients Bolster Immune & Digestive Health
Laura McQuarrie — August 10, 2021 — Lifestyle
References: shop.rebbl.co & prnewswire
REBBL POP is a new range of sparkling functional soda refreshments that rely on plant-powered ingredients to provide support for boosted immunity and digestive health. The prebiotic beverages boast just 50 calories and five grams of sugar and they speak to ingredient-conscious consumers who want better alternatives to traditional soda drinks. Bonnie Neulight, Chief Marketing and Innovation Officer at REBBL, says "REBBL POP is the answer to the soda drinkers' dilemma. With REBBL POP there is no more feeling of guilt nor yearning for taste."
These fun and functional beverages can be found in cans filled with flavors like Root Beer, Mandarin Orange, Blackberry, and Ginger Lime, all of which are certified organic, vegan and non-GMO.
These fun and functional beverages can be found in cans filled with flavors like Root Beer, Mandarin Orange, Blackberry, and Ginger Lime, all of which are certified organic, vegan and non-GMO.
Trend Themes
1. Functional Beverages - The rise of functional beverages like REBBL POP presents an opportunity to tap into the growing demand for health-boosting drinks.
2. Plant-based Ingredients - The use of plant-powered ingredients in beverages can disrupt traditional soda drinks and attract ingredient-conscious consumers seeking better alternatives.
3. Low-calorie & Low-sugar - The trend towards low-calorie and low-sugar beverages continues to grow as consumers become more health-conscious, creating an opportunity for innovative beverage companies like REBBL POP.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by developing more functional and health-boosting drinks that appeal to consumers seeking better beverage options.
2. Organic Industry - The growing demand for organic beverages can create opportunities for the organic industry to expand and develop new organic ingredients for functional beverages.
3. Vegan Industry - The rise of plant-based and vegan beverages like REBBL POP presents opportunities for the vegan industry to promote more ethical and sustainable products.
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