Innovations that keep bathroom products sterile are more popular
Trend - In order to reduce the time that consumers need to spend cleaning their bathrooms, and to help maintain health standards at home, brands are offering special sterilization tools that enhance the cleanliness of bathrooms.
Insight - With the pandemic still being an issue around the world, people are still maintaining high health and safety standards both outside the home, and within it. These habits will likely remain post-pandemic, and brands that accommodate them are likely to appeal to consumers who feel particular stress when it comes to their personal hygiene.
Insight - With the pandemic still being an issue around the world, people are still maintaining high health and safety standards both outside the home, and within it. These habits will likely remain post-pandemic, and brands that accommodate them are likely to appeal to consumers who feel particular stress when it comes to their personal hygiene.
Workshop Question - How is your brand continuing to accommodate pandemic-influenced behavioral changes among customers?
Trend Themes
1. Hygiene-tech - Technology infused with sterilization solutions; post-pandemic world where consumers seek products that provide advanced hygiene capabilities, enhancing overall cleanliness and safety while reducing workload.
2. Portable Cleaners - Innovative portable cleaning solutions that allow users to maintain hygiene on-the-go while minimizing the use of harsh chemicals- self-sanitizing diaper changing tables, portable washers, and mini portable toothbrush sanitizers.
3. Smart Sterilized Racks - Sterilizing towel racks designed to erase 99% of germs and bacteria on towels that are, in turn, warmed up in seconds- technological integration of humidity sensors and UV-C light to improve and simplify the daily bathroom routine.
Industry Implications
1. Health and Wellness - Health professionals and wellness companies can harness emerging technological innovations to create products and services that accommodate post-pandemic world hygiene standards.
2. Travel and Hospitality - Opportunity for hotels and travel businesses to provide guests with portable cleaning tools that ensure hygiene while maintaining the comfort of traveling with familiar tools that are free of germs.
3. Design and Product Development - Innovators in product development can take advantage of smart technology by creating solutions that address hygiene issues and simplify household chores such as sterilization of towels, toothbrushes and razors.
