Satisfy and Trailrunner Release Flat Soda for Running Enthusiasts
Mickey Phoon — May 10, 2023 — Lifestyle
References: trailrunnermag
Satisfy and Trailrunner have released a performance-enhancing flat soda developed for exercise enthusiasts who engage in long-distance running. Dubbed the Floda, the flat soda is more of an energy drink but without carbonation. It comes in a cola flavor with high levels of sugar and caffeine to boost the energy of long-distance runners.
Floda arrives in a lavender purple can packaging similar to a soda can. The can features Satisfy's pro athlete Michael Versteeg who won the inaugural Cocodona 250 race in Arizona. Trailrunner's Head of Brand & Creative Andrew Lincoln spoke about the launch of Floda, saying: "We just tapped into something the ultra-running community has been doing along. We wanted to help make it more accessible for all trail runners to benefit from." Floda is currently available only through social giveaways and at running events across the United States and Europe in the summer.
Image Credit: Satisfy
Floda arrives in a lavender purple can packaging similar to a soda can. The can features Satisfy's pro athlete Michael Versteeg who won the inaugural Cocodona 250 race in Arizona. Trailrunner's Head of Brand & Creative Andrew Lincoln spoke about the launch of Floda, saying: "We just tapped into something the ultra-running community has been doing along. We wanted to help make it more accessible for all trail runners to benefit from." Floda is currently available only through social giveaways and at running events across the United States and Europe in the summer.
Image Credit: Satisfy
Trend Themes
1. Performance-enhancing Drinks - The development of flat energy drinks presents an opportunity for companies to tap into the growing market of health-conscious and performance-driven consumers who avoid carbonated beverages.
2. Localized Distribution Strategies - Companies can explore hyper-localized distribution strategies similar to Floda's limited release at running events to create targeted campaigns and increase brand reach, especially in niche markets.
3. Athlete-inspired Packaging - Companies can incorporate athlete-inspired packaging and branding similar to Floda's can featuring the pro athlete Michael Versteeg to establish brand identity and create emotional connections with consumers.
Industry Implications
1. Beverage Industry - The beverage industry can innovate their product offerings by developing flat energy drinks to cater to the needs and preferences of consumers who avoid carbonation while engaging in physical activities.
2. Sports and Fitness Industry - The sports and fitness industry can adopt localized distribution strategies and collaborate with beverage companies to offer exclusive drinks at events and races to create unique and memorable experiences for consumers.
3. Packaging Industry - The packaging industry can collaborate with beverage and sports companies to design athlete-inspired can packaging and branding to enhance product differentiation and appeal to consumers who value brand identity and authenticity.
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