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Plant Mayo

Vegan mayo options are becoming more popular

Trend - As alternative ingredients continue their rise in popularity, vegan mayo is now more easily found in stores. These plant-based mayonnaise options are based in ingredients like avocado oil, and come in different flavors.

Insight - Consumers' preference for alternative ingredients no longer just comes from subscribing to veganism, or due to medical issues. Now, the sophistication of alternative ingredients on the market has made consumers more willing to experiment with different flavors and versions of traditional items--particularly when they promise better health.
Workshop Question - How is your brand providing authentic alternative ingredients?
Trend Themes
1. Alternative Ingredients - Consumers' preference for alternative ingredients has opened the door for plant-based alternatives like vegan mayo.
2. Flavored Condiments - The rise of plant-based alternatives has led to more flavorful, vegan-friendly condiments, such as those from Hellmann's and HLTHPUNK.
3. Specialty Diet Products - The popularity of specialty diets, particularly keto and Whole30, has led to the creation of eggless and gluten-free mayo options.
Industry Implications
1. Food Manufacturing - Food manufacturers can tap into alternative ingredients and specialty diets to create unique and innovative products.
2. Packaging Design - The rise of plant-based alternatives and flavored condiments creates an opportunity for creative packaging design to catch consumer attention.
3. Marketing and Advertising - Incorporating creative marketing and advertising strategies, such as Hellmann's giveaway to those with the last name 'Bacon,' can increase brand recognition and drive sales.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
58,781 Total Clicks
Date Range:
Apr 20 — Oct 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Brooding Black-Colored Condiments
Brooding Black-Colored Condiments
Heinz Scarily Good Black Garlic Mayo is Vegan-Friendly
The Heinz Scarily Good Black Garlic Mayo has been unveiled as a new condiment arriving in the UK to offer consumers a way to enhance their favorite foods with a dark touch. The condiment features a... MORE
Flavorful Vegan-Friendly Condiments
Flavorful Vegan-Friendly Condiments
These New Kraft Heinz Vegan Condiments Come in Three Flavors
These new Kraft Heinz vegan condiments have been announced by the brand to offer consumers with a way to enjoy rich, creamy flavors from familiar products with recipes that suit modern preferences.... MORE
Punk-Inspired Vegan Sauces
Punk-Inspired Vegan Sauces
HLTHPUNK is Bringing a Punk Revolution to the Sauce Industry
HLTHPUNK is the name of the artful and rebellious brand that’s shaking up the conventional sauce industry with a punk attitude. The brand’s UFO Organic Burger Sauce is described as an &#... MORE
Avocado-Based Mayo Condiments
Avocado-Based Mayo Condiments
The Follow Your Heart Avocado Oil Vegenaise is Rich and Creamy
The Follow Your Heart Avocado Oil Vegenaise is a rich, creamy, plant-based product that is sure to come as welcome news to anyone seeking out an alternative to the original condiment. The spread is... MORE
Keto-Friendly Eggless Mayonnaise
Keto-Friendly Eggless Mayonnaise
Primal Kitchen's Vegan Mayo Dip & Spread is Made with Avocado Oil
Primal Kitchen is introducing a trio of new eggless mayonnaise products that are Non-GMO Project Verified and prepared without canola oil, soybean oil, gluten, grains or sugar. As such, the Vegan... MORE
Flavored Mayonnaise Alternatives
Flavored Mayonnaise Alternatives
Hellmann's Created Three New Vegan Mayonnaise Varieties
In addition to being able to purchase a plain plant-based mayonnaise alternative from Hellmann’s, consumers will soon be able to enjoy extra flavorful varieties like Garlic, Chipotle and... MORE

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