These New Big Easy Bucha Tepache Drinks are Tasty
Michael Hemsworth — November 17, 2020 — Marketing
References: drinkbigeasy & foodbev
The Big Easy Bucha Tepache probiotic drinks are a new range of refreshments from the US-based brand that will provide consumers with an authentically flavored tropical beverage with benefits to boot. The fruity, sparkling drink features a recipe that originates from Mexico and comes as the first example of the refreshment being bottled and sold in the US market. The drinks come in three flavor options including Mango, Pineapple and Prickly Pear, which are each packed with prebiotics, probiotics and just 70 calories per serving.
Co-Founder Austin Sherman spoke on the new Big Easy Bucha Tepache probiotic drinks saying, "Tepache is a beloved fermented fruit drink in Mexico, and is now a staple mixer at many craft cocktail bars. Consumers who have tried our Tepache have consistently said it’s so delicious they forget they’re drinking something healthy.”
Co-Founder Austin Sherman spoke on the new Big Easy Bucha Tepache probiotic drinks saying, "Tepache is a beloved fermented fruit drink in Mexico, and is now a staple mixer at many craft cocktail bars. Consumers who have tried our Tepache have consistently said it’s so delicious they forget they’re drinking something healthy.”
Trend Themes
1. Tropical Flavored Beverages - Disruptive innovation opportunity: Develop new variations of tropical flavored beverages infused with probiotics for health-conscious consumers.
2. Probiotic Refreshments - Disruptive innovation opportunity: Create innovative probiotic drinks with unique flavor combinations to cater to consumers seeking functional beverages.
3. Fermented Fruit Drinks - Disruptive innovation opportunity: Introduce fermented fruit drinks inspired by global cultures to offer consumers a unique and healthy alternative to traditional beverages.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Incorporate probiotics into different beverage products to tap into the growing demand for functional and health-enhancing drinks.
2. Health and Wellness - Disruptive innovation opportunity: Develop and market products that combine probiotics, prebiotics, and low-calorie options to meet the needs of health-conscious consumers seeking tasty and nutritious refreshments.
3. Craft Cocktail and Mixology Bar Industry - Disruptive innovation opportunity: Collaborate with craft cocktail bars to incorporate Tepache and other fermented fruit drinks into unique and health-focused cocktail recipes.
4.8
Score
Popularity
Activity
Freshness
