As AR technology underperforms in the consumer space, it finds a home in B2B
Trend - AR/VR/MR consumer products are still fairly niched among consumers; however, these technologies increase in popularity in the B2B space. This is seen in employee onboarding, cross-company collaboration, sales, and beyond. Though the business world is becoming increasingly virtual, immersive technologies help retain sensory connections.
Insight - The rise in popularity of AR/VR/MR services in the B2B space is partially due to the imposed WFH rules across many countries during the pandemic. Though many industries prove to be fully functioning without office spaces, employees must retain a sense of connection. These technologies lend efficiency, convenience, and safety while still being immersive and providing a multisensory connection.
Insight - The rise in popularity of AR/VR/MR services in the B2B space is partially due to the imposed WFH rules across many countries during the pandemic. Though many industries prove to be fully functioning without office spaces, employees must retain a sense of connection. These technologies lend efficiency, convenience, and safety while still being immersive and providing a multisensory connection.
Workshop Question - Where in your business could the use of immersive technologies be beneficial?
Trend Themes
1. Rise of AR/VR/MR in B2B - AR/VR/MR technologies are increasing in popularity in the B2B space, offering sensory connections to remote employees and enhancing existing content.
2. Accessibility of AR Tools - AR tools like Blippar's Blippbuilder and Threekit Visual Configurator are becoming more accessible to businesses without technical experience, driving sales and streamlining user experience.
3. Immersive Construction Tools - HoloSite tool by XYZ Reality represents the potential for augmented reality (AR) in the construction industry, optimizing efficiency, accuracy, and mitigating budget and timeline delays.
Industry Implications
1. B2B Marketing - AR/VR/MR technologies present new marketing opportunities for businesses to enhance brand awareness and create valuable experiences for end-users.
2. Training and Education - AR tools like Teamwork AR and Blippbuilder offer immersive, real-time AR-assisted instruction that streamlines technical training and optimizes knowledge transfer.
3. Construction - AR tools like HoloSite represent new innovations in the construction industry, optimizing accuracy, efficiency, and mitigating budget and timeline delays.
4 Featured, 21 Examples:
42,777 Total Clicks
Date Range:
Jun 21 — Jul 21
Trending:
Average
Consumer Insight Topics:
