Seed-based cheeses become more popular
Trend - With nuts and soy currently being the most common base ingredients in vegan cheeses, some brands are accommodating people with allergies by swapping nuts with seeds in the vegan cheeses they produce.
Insight - With the alternative ingredient market now offering something for everyone, consumers continue to expect more innovation in the ingredients and formulas offered in this space. Brands that keep accommodating new variations of dietary restrictions will create more loyal customers.
Insight - With the alternative ingredient market now offering something for everyone, consumers continue to expect more innovation in the ingredients and formulas offered in this space. Brands that keep accommodating new variations of dietary restrictions will create more loyal customers.
Workshop Question - How could your brand better accommodate specific consumer needs/preferences?
Trend Themes
1. Alternative Ingredients - As more consumers seek vegan and plant-based alternatives, brands are accommodating with creative and diverse ingredients, to create brand loyalty through dietary restriction variations.
2. Seed-based Products - Seed-based products, from spreads to fondue, have become popular alternatives to traditional vegan and dairy products, as they offer a unique, allergen-friendly twist.
3. Sustainable Cheese Alternatives - The push for eco-friendliness in food production has led to the development of cheese alternatives that are both environmentally sustainable and rich in nutrients, using unconventional ingredients like cauliflower and hemp seeds.
Industry Implications
1. Food Manufacturing - Manufacturers can explore seed-based products and alternative ingredients to create gourmet plant-based options, expanding their reach by tapping into the niche market of allergy-friendly options.
2. Restaurant Business - Restaurants and food businesses can innovate by offering imaginative and sustainable vegan and plant-based cheese alternatives, like using cauliflower and hemp seeds, to appeal to flexitarians and those with restricted diets.
3. Packaged Foods - Brands in the packaged food industry can embrace seed-based alternatives as a way of creating eco-friendly and affordable options for consumers, appealing to a growing plant-based movement.
