Upstream Sparkling Drinks are Being Relaunched with New Branding
Michael Hemsworth — April 17, 2021 — Marketing
References: clearlydrinks & conveniencestore
The Upstream sparkling drinks range is being relaunched by Clearly Drinks in the UK with new branding to help make the products more appealing and eye-catching for modern shoppers. The drinks will feature a typography heavy branding that clearly communicates with consumers when it comes to flavor, refreshment, ingredients and nutrition. The relaunch will be supported by an integrated marketing campaign as well as an experiential sampling campaign in the coming months.
Head of Marketing Susanne Wright explained the new Upstream sparkling drinks range branding saying, "With over 130 years experience in crafting flavourful drink combinations, Clearly Drinks is delighted to announce the relaunch of Upstream. As more and more consumers are actively trying to lead a healthier lifestyle, the demand for healthier alternatives to alcohol and sugary soft drinks is rising and health led propositions are resonating ever more with shoppers.”
Image Credit: Clearly Drinks
Head of Marketing Susanne Wright explained the new Upstream sparkling drinks range branding saying, "With over 130 years experience in crafting flavourful drink combinations, Clearly Drinks is delighted to announce the relaunch of Upstream. As more and more consumers are actively trying to lead a healthier lifestyle, the demand for healthier alternatives to alcohol and sugary soft drinks is rising and health led propositions are resonating ever more with shoppers.”
Image Credit: Clearly Drinks
Trend Themes
1. Typography-heavy Branding - The use of typography heavy branding to make products more appealing and eye-catching to modern shoppers presents opportunities for graphic designers and branding agencies to create impactful designs.
2. Health-led Propositions - The rising demand for healthier alternatives to alcohol and sugary soft drinks presents opportunities for food and beverage companies to innovate and create new products that cater to health-conscious consumers.
3. Integrated Marketing Campaigns - The use of integrated marketing campaigns, including experiential sampling campaigns, to support product relaunches presents opportunities for marketing agencies to create engaging and memorable brand experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to create new products and adapt existing ones to cater to the rising demand for health-led propositions.
2. Graphic Design and Branding - Graphic designers and branding agencies have the opportunity to utilize typography-heavy branding to create impactful and eye-catching designs for products.
3. Marketing and Advertising - Marketing and advertising agencies have the opportunity to develop and execute integrated campaigns, including experiential sampling campaigns, to support product relaunches and create engaging and memorable brand experiences.
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