Snacks that help people fast easier are on the rise
Trend - Fasting is extremely popular for religious, health and mental wellbeing-related purposes, and brands are aiming to make the process easier with snacks that offer the sustenance needed for people to maintain their fasts in a healthy way.
Insight - As consumers' hobbies and rituals become more diverse and personalized, they expect that brands are able to accommodate all the ways in which they need support in maintaining their lifestyles. Brands that are able to target niche markets are more likely to have loyalty from their customers.
Insight - As consumers' hobbies and rituals become more diverse and personalized, they expect that brands are able to accommodate all the ways in which they need support in maintaining their lifestyles. Brands that are able to target niche markets are more likely to have loyalty from their customers.
Workshop Question - How is your brand personalizing its products/services?
Trend Themes
1. Fasting with Food Movement - Brands are introducing snacks that offer the sustenance for people to maintain their fasts in a healthy way, opening opportunities for the fasting and nutrition industries to combine forces.
2. Keto-friendly Products in Low-carb Diets - People's increasing interest in low-carb diets and biohacking requires more brands to create keto-friendly products, opening opportunities for the functional food industry to develop innovative products to cater to this demand.
3. Plant-based Options for Niche Diets - The popularity of niche diets, such as intermittent fasting, carb-cycling, and ketogenic diets, creates a growing demand for plant-based food options, opening opportunities for the vegan and functional food industries to develop innovative snacks that support these diets.
Industry Implications
1. Fasting Industry - The fasting industry should explore ways to make fasting more achievable for people by introducing fasting-compatible snacks.
2. Functional Food Industry - The functional food industry should aim to help people maintain their dietary regimens by creating snacks that support specific diets like ketogenic, low-carb and vegan.
3. Vegan Food Industry - The vegan food industry should develop more plant-based snack options that cater to niche diets like intermittent fasting, keto and carb-cycling.
