Haig Club Clubman Canned Cocktails are Miami-Inspired
Laura McQuarrie — August 5, 2022 — Lifestyle
References: prnewswire
Haig Club Clubman Canned Cocktails is a new line of pre-mixed drinks for summertime enjoyment and they are full of fresh, fruity and tropical ingredients inspired by Miami. The pre-mixed effervescent drinks are available in Ginger Lime & Soda and Citrus Yuzu & Soda varieties and they were, in fact, designed in partnership with Haig Club brand partner and Inter Miami CF co-owner David Beckham.
The elevated Haig Club Clubman Canned Cocktails echo the same electric blue color of the brand's whiskey bottle and thanks to their convenient format, these cocktails are ready to be cracked open at the beach, the poolside or during IMCF games. With a base of whisky, these cocktails are said to have "subtle notes of butterscotch, green apple and a lingering hint of cinnamon spice."
The elevated Haig Club Clubman Canned Cocktails echo the same electric blue color of the brand's whiskey bottle and thanks to their convenient format, these cocktails are ready to be cracked open at the beach, the poolside or during IMCF games. With a base of whisky, these cocktails are said to have "subtle notes of butterscotch, green apple and a lingering hint of cinnamon spice."
Trend Themes
1. Pre-mixed Effervescent Drinks - The growing popularity of pre-mixed effervescent drinks presents an opportunity for beverage companies to innovate and expand their product lines.
2. Convenience Cocktails - The rise of canned cocktails and other convenient ready-to-drink options allows for disruptive innovation in the alcohol industry, catering to consumers looking for hassle-free and portable options.
3. Celebrity-endorsed Drinks - Collaborations between celebrities and beverage brands, such as David Beckham and Haig Club, create opportunities for disruptive innovation by capitalizing on the cult of personality and boosting brand recognition.
Industry Implications
1. Beverage - As more consumers seek out convenient and personalized beverage options, the industry has an opportunity to innovate pre-mixed and customizable drinks to cater to these changing tastes.
2. Alcohol - The growing demand for convenient, canned cocktails provides opportunities for disruptive innovation in the alcohol industry to develop new and exciting products that cater to the modern drinker.
3. Celebrity Endorsement - Celebrity endorsements of brands in the beverage industry can lead to increased brand recognition and create opportunities for innovative product collaborations that capitalize on their unique and recognizable identities.
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