Non-dairy milk options are now offered in powdered formats
Trend - Alternative milks' popularity has resulted in brands offering these plant-based milks in powdered form. These powdered vegan milks are easier to travel with, and keep longer than their liquid counterparts.
Insight - As consumers experiment more with alternative ingredients in a range of categories, they're more open to new formats that these ingredients can be offered in as well. The "alternatives" market appeals not just to vegetarians or vegans, but to people looking to enhance their health, or simply "foodies" trying something new.
Insight - As consumers experiment more with alternative ingredients in a range of categories, they're more open to new formats that these ingredients can be offered in as well. The "alternatives" market appeals not just to vegetarians or vegans, but to people looking to enhance their health, or simply "foodies" trying something new.
Workshop Question - How could your brand be more experimental with its products' formats?
Trend Themes
1. Powdered Alternative Milks - Powdered alternative milk options are becoming more popular due to their convenience and longer shelf life, making it a disruptive innovation opportunity for businesses to create new plant-based milk products in powdered form for consumers to try.
2. Sustainability in Plant-based Milks - Sustainability is becoming increasingly important to consumers, making it a trend for businesses to consider offering sustainable packaging options or sustainable sourcing methods for plant-based milk products, creating a disruptive innovation opportunity in the industry.
3. Versatile Nut Milk Pastes - Nut milk pastes are becoming more popular due to their versatility in a wide range of cooking and baking applications, providing a disruptive innovation opportunity for businesses to offer customers a more versatile and fresh way to enjoy their non-dairy milk alternatives.
Industry Implications
1. Food and Beverage - Food and beverage industry professionals can capitalize on alternative milk trends by creating new and innovative plant-based milk products, potentially using sustainable packaging and sourcing methods.
2. Sustainability - Business professionals in the sustainability industry can partner with plant-based milk producers to design and implement sustainable packaging and sourcing methods to fit the needs of consumers concerned with environmental impact.
3. Cooking and Baking - Professionals in the cooking and baking industry can explore using versatile nut milk pastes in a variety of recipes, especially in plant-based cooking and baking, creating innovative recipes and products for consumers to try.
