Sake High! Sees Sake as More Than Just an Accompaniment to Japanese Food
Laura McQuarrie — July 27, 2022 — Lifestyle
References: sakehigh & prnewswire
Sake High! makes canned sake drinks and it's on a mission to prove that it goes well with more than just sushi. With its take-anywhere cans, the brand is encouraging adults to think differently about sake, especially when they go to the beach, concerts or parties, or even sit down to enjoy a favorite meal. The light and refreshing premium beverage is made with just four simple ingredients: water, rice, yeast, and koji, and at at 15% ABV, it's three times stronger than beer and seltzer.
Newly launched Los Angeles-based sake brand Sake High! recently released a video ad that positions the beverage as the drink of the summer. According to the brand, it "launched with a mission of increasing inclusivity around sake, and disrupting the beverage space of hard seltzers, canned cocktails, and filling craft beers."
Newly launched Los Angeles-based sake brand Sake High! recently released a video ad that positions the beverage as the drink of the summer. According to the brand, it "launched with a mission of increasing inclusivity around sake, and disrupting the beverage space of hard seltzers, canned cocktails, and filling craft beers."
Trend Themes
1. Canned Sake Beverages - Brands are exploring the possibilities of canned sake drinks and positioning it as a versatile beverage for different occasions.
2. Sake Inclusivity - Sake brands are promoting inclusivity around the beverage by breaking stereotypes about traditional Japanese drinks and marketing it as a drink for all occasions.
3. Premium Ready-to-drink Cocktails - Canned and bottled ready-to-drink cocktails are a growing trend, and sake brands are tapping into this trend to create new easy-to-enjoy, premium beverage options.
Industry Implications
1. Alcoholic Beverages - Sake brands are disrupting the beverage space by appealing to a wider audience and creating new market opportunities, especially in the ready-to-drink category.
2. Convenience Retail - The rise of canned and bottled ready-to-drink beverages is creating new opportunities for convenience retail, as more consumers seek easy-to-enjoy premium beverages for various occasions.
3. Tourism and Hospitality - Sake makers can leverage sake's versatility and inclusivity to create new tourism and hospitality experiences, by introducing visitors to new and creative ways to enjoy the beverage.
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