Sake High! Sees Sake as More Than Just an Accompaniment to Japanese Food
Laura McQuarrie — July 27, 2022 — Lifestyle
References: sakehigh & prnewswire
Sake High! makes canned sake drinks and it's on a mission to prove that it goes well with more than just sushi. With its take-anywhere cans, the brand is encouraging adults to think differently about sake, especially when they go to the beach, concerts or parties, or even sit down to enjoy a favorite meal. The light and refreshing premium beverage is made with just four simple ingredients: water, rice, yeast, and koji, and at at 15% ABV, it's three times stronger than beer and seltzer.
Newly launched Los Angeles-based sake brand Sake High! recently released a video ad that positions the beverage as the drink of the summer. According to the brand, it "launched with a mission of increasing inclusivity around sake, and disrupting the beverage space of hard seltzers, canned cocktails, and filling craft beers."
Newly launched Los Angeles-based sake brand Sake High! recently released a video ad that positions the beverage as the drink of the summer. According to the brand, it "launched with a mission of increasing inclusivity around sake, and disrupting the beverage space of hard seltzers, canned cocktails, and filling craft beers."
Trend Themes
1. Canned Sake Beverages - Brands are exploring the possibilities of canned sake drinks and positioning it as a versatile beverage for different occasions.
2. Sake Inclusivity - Sake brands are promoting inclusivity around the beverage by breaking stereotypes about traditional Japanese drinks and marketing it as a drink for all occasions.
3. Premium Ready-to-drink Cocktails - Canned and bottled ready-to-drink cocktails are a growing trend, and sake brands are tapping into this trend to create new easy-to-enjoy, premium beverage options.
Industry Implications
1. Alcoholic Beverages - Sake brands are disrupting the beverage space by appealing to a wider audience and creating new market opportunities, especially in the ready-to-drink category.
2. Convenience Retail - The rise of canned and bottled ready-to-drink beverages is creating new opportunities for convenience retail, as more consumers seek easy-to-enjoy premium beverages for various occasions.
3. Tourism and Hospitality - Sake makers can leverage sake's versatility and inclusivity to create new tourism and hospitality experiences, by introducing visitors to new and creative ways to enjoy the beverage.
4.1
Score
Popularity
Activity
Freshness
