The Victory Waves Craft Hard Seltzer Has 100-Calories Per Can
Michael Hemsworth — April 22, 2021 — Marketing
References: victorybeer & drugstorenews
The Victory Waves craft hard seltzer is one of the latest offerings from Victory Brewing that will provide consumers with an alternative alcoholic refreshment that is likely to be favored amongst fans of craft options. The drinks are all made with natural flavors and sweeter using monk fruit, which enables each 12-ounce can to have just one-gram of sugar with 100-calories each. The drinks come in Mixed Berry, Mango, Orange and Lime flavor options.
Chief Marketing Officer Derek Detenber spoke on the new Victory Waves craft hard seltzers saying, "We know that our consumers are drinking more than craft beer today. They are drinking across categories. Wine, spirits, and hard seltzers are all part of the consideration set in their various drinking occasions. And, while there are many big players in the hard seltzer space, there is an opportunity to deliver a high-quality seltzer experience that comes from a brand that consumers across our home region identifies with. Victory’s passion for delivering the best tasting products for those memorable moments in life applies not only to our extensive craft beer offerings, but it also extends to this new line of craft hard seltzers.”
Chief Marketing Officer Derek Detenber spoke on the new Victory Waves craft hard seltzers saying, "We know that our consumers are drinking more than craft beer today. They are drinking across categories. Wine, spirits, and hard seltzers are all part of the consideration set in their various drinking occasions. And, while there are many big players in the hard seltzer space, there is an opportunity to deliver a high-quality seltzer experience that comes from a brand that consumers across our home region identifies with. Victory’s passion for delivering the best tasting products for those memorable moments in life applies not only to our extensive craft beer offerings, but it also extends to this new line of craft hard seltzers.”
Trend Themes
1. Craft Hard Seltzers - Craft breweries are expanding into lower calorie alcoholic beverages by making hard seltzers with unique flavors and natural ingredients.
2. Low Sugar Alcoholic Beverages - Alcohol brands are catering to health-conscious consumers by creating low-sugar drinks sweetened with natural alternatives like monk fruit, as a healthier alternative to traditional alcoholic beverages.
3. Multi-category Drinking Habits - Consumers are increasingly drinking across categories and not just sticking to one type of alcoholic beverage, driving innovation in new beverage types such as hard seltzers.
Industry Implications
1. Craft Brewery - Craft breweries can enter the hard seltzer market by making unique and flavorful hard seltzers using natural ingredients and creating a high-quality experience for consumers.
2. Alcohol Industry - Alcohol brands can attract health-conscious consumers by introducing low-sugar and low-calorie beverages made from alternative sweeteners and natural ingredients.
3. Beverage Industry - As consumers continue to drink across categories, the beverage industry can innovate and create new drink types like craft hard seltzers to cater to this changing demand.
1.8
Score
Popularity
Activity
Freshness
