Halfday Makes Classic Iced Tea Refreshments That Support Gut Health
Laura McQuarrie — November 1, 2021 — Lifestyle
References: drinkhalfday & foodbusinessnews.net
Halfday is a new brand of canned tea beverages with prebiotic fiber and they were created as a refreshing way to support good gut health. The lower-sugar beverages targeted at Millennials and Gen Z can be found in fun flavors like Lemon Black Tea, Green Tea with Honey & Ginseng and Peach Green Tea. These nourishing tea tonics provide digestive wellness solutions specifically for younger audiences, unlike many brands that target older shoppers.
Founders Kayvon Jahanbakhsh and Michael Lombardo came up with the concept for Halfday after Jahanbakhsh was hospitalized for three months following a bout of ulcerative colitis. Jahanbakhsh needed to avoid certain kinds of drinks in order to prevent flare-ups triggered by high sugar intake. As such, Halfday describes itself as "classic iced tea without the junk."
Founders Kayvon Jahanbakhsh and Michael Lombardo came up with the concept for Halfday after Jahanbakhsh was hospitalized for three months following a bout of ulcerative colitis. Jahanbakhsh needed to avoid certain kinds of drinks in order to prevent flare-ups triggered by high sugar intake. As such, Halfday describes itself as "classic iced tea without the junk."
Trend Themes
1. Prebiotic Canned Teas - Creating refreshing beverages with prebiotic fiber to support gut health is a trend that targets younger audiences and provides digestive wellness solutions.
2. Low-sugar Beverages - Offering lower-sugar canned tea beverages is a trend that is appealing to Millennials and Gen Z and provides an alternative solution to high-sugar drinks.
3. Targeting Younger Audiences - Specifically targeting younger audiences for digestive wellness solutions with nourishing tea tonics is a trend that is becoming more popular and provides a unique opportunity to tap into an untapped market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the prebiotic canned tea trend and create unique beverages that appeal to younger audiences looking for digestive wellness solutions.
2. Health and Wellness Industry - The health and wellness industry can incorporate the low-sugar and prebiotic trends into their existing products or create new products that appeal to younger audiences looking for gut health solutions.
3. Nutrition Industry - The nutrition industry can incorporate the low-sugar trend into their products and develop new products with prebiotic fiber that support gut health and cater to a younger audience.
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