Remedy Drinks are Being Launched into the US Market
Michael Hemsworth — June 30, 2021 — Marketing
References: remedydrinks & drugstorenews
The Remedy Drinks products are being launched by the brand in the US market to provide consumers with access to a range of free-from kombucha beverages to enjoy. The drinks each contain active cultures along with antioxidants and organic acids make them a health addition to a person's lifestyle, while also having a sugar-free recipe to boot. The beverages come in a number of flavor options including Peach Kombucha, Ginger Lemon Kombucha, Blood Orange Switchel ACV and Raspberry Lemonade Kombucha.
Co-Founder Emmet Condon spoke on the launch of the new Remedy Drinks into the US saying, "Realizing our drinks were a hit with our family and friends, we figured more people deserved to have a better, tastier alternative to drinks loaded with sugar and/or artificial ingredients. We had been struggling to find foods or drinks that were good for you and packed a punch in flavor, and we knew plenty of others felt the same, so we made the decision to take what we’d been brewing for ourselves at home and have a crack at turning it into a business. We had an inkling of what was possible, but it was still a massive risk at the time, when kombucha was unheard of outside of very niche health circles in Australia.”
Co-Founder Emmet Condon spoke on the launch of the new Remedy Drinks into the US saying, "Realizing our drinks were a hit with our family and friends, we figured more people deserved to have a better, tastier alternative to drinks loaded with sugar and/or artificial ingredients. We had been struggling to find foods or drinks that were good for you and packed a punch in flavor, and we knew plenty of others felt the same, so we made the decision to take what we’d been brewing for ourselves at home and have a crack at turning it into a business. We had an inkling of what was possible, but it was still a massive risk at the time, when kombucha was unheard of outside of very niche health circles in Australia.”
Trend Themes
1. Free-from Beverages - Launching free-from kombucha beverages opens the door to more free-from beverage options in the market.
2. Sugar-free Recipes - Developing more sugar-free recipes for popular drinks opens the door to healthier beverage choices for consumers.
3. Organic and Antioxidant-rich Products - Promoting the health benefits of organic and antioxidant-rich ingredients in popular drinks opens the door to increased consumer interest in health and wellness products.
Industry Implications
1. Beverage - The launch of Remedy Drinks shows the opportunity for growth in the healthy beverage industry and the possibility for other beverage brands to follow suit.
2. Health and Wellness - The use of active cultures, antioxidants, and organic acids in Remedy Drinks opens the door for other health and wellness brands to incorporate these ingredients into their products.
3. Small Business - The success of Remedy Drinks as a small business in the US market shows the opportunity for other small businesses to make a name for themselves in the healthy beverage industry.
5.3
Score
Popularity
Activity
Freshness
