The Dogfish Head Cocktails Come in Three Flavor Options
Michael Hemsworth — April 16, 2021 — Marketing
References: dogfish & drinkhacker
The Dogfish Head cocktails are a product range from the Delaware-based brewery that is focused on offering access to premium alcoholic refreshments in a simple, no-nonsense manner. The cocktails come in three varieties including Blueberry Shrub Vodka Soda, Cherry Bergamot Whiskey Sour and Strawberry and Honeyberry Vodka Lemonade. Each of the cocktails feature a 7% ABV and highlight natural flavors along with added juices in each of the recipes.
The Dogfish Head cocktails are available for purchase a price point of $14 for a four-pack of 12-ounce cans and highlight flavor experiences that mimic the flavor of bartender-made refreshments. This follows on the continued popularity of personal, at-home occasions as consumers seek out simpler ways to enjoy high-quality libations without heading to the bar.
The Dogfish Head cocktails are available for purchase a price point of $14 for a four-pack of 12-ounce cans and highlight flavor experiences that mimic the flavor of bartender-made refreshments. This follows on the continued popularity of personal, at-home occasions as consumers seek out simpler ways to enjoy high-quality libations without heading to the bar.
Trend Themes
1. Canned Craft Cocktails - There is an opportunity for craft breweries and spirit companies to create their own range of canned cocktails concentrating on natural flavors and a premium taste experience.
2. At-home Bartending - The popularity of personal, at-home occasions is growing, representing a forceful opportunity for companies to offer products that provide a bar-grade experience in a simple, no-nonsense manner.
3. Playful Chromatic Cans - A chance for canned cocktail companies to design their cans with innovative packaging designs that will be eye-catching, abstract and tell a story.
Industry Implications
1. Craft Breweries - Craft breweries can tap into the ever-growing cocktail market, with an emphasis on canned, premium cocktails.
2. Spirit Companies - Spirit companies can expand their growth in the current market by producing ready-to-drink canned cocktails featuring natural flavors and ingredients, which allow consumers to experience the craft cocktail trend in a simple, approachable way.
3. Packaging Companies - Packaging companies can take advantage of the opportunity to innovate and provide eco-friendly, sleek designs, that will reflect the intended product's brand values and flavor experience.
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