Brands launch new packaging designed to keep children away from cannabis
Trend - In light of state-sanctioned regulations that require companies to include child-resistant packaging, brands are emerging with functional and safety-focused cannabis packaging. These systems are easy for adults and challenging for kids, offering an ideal way to store cannabis products.
Insight - The cannabis industry is rapidly expanding across North America and like any other drug, children's access to it needs to be restricted in order to maintain their safety. Many consumers are demanding brands offer safety controls to keep cannabis out of children's hands, and governments that have legalized the substance have required safety packaging alongside other restrictions to limit their access. This perception of control offers a greater sense of safety, allowing adult consumers to feel more comfortable in purchasing cannabis products.
Insight - The cannabis industry is rapidly expanding across North America and like any other drug, children's access to it needs to be restricted in order to maintain their safety. Many consumers are demanding brands offer safety controls to keep cannabis out of children's hands, and governments that have legalized the substance have required safety packaging alongside other restrictions to limit their access. This perception of control offers a greater sense of safety, allowing adult consumers to feel more comfortable in purchasing cannabis products.
Workshop Question - How does the relationship between control and safety play into your product or service?
Trend Themes
1. Child-resistant Cannabis Packaging - The cannabis industry is increasingly adopting child-resistant packaging to ensure the safety of children and meet state-sanctioned regulations.
2. Environmentally Conscious Packaging - With sustainability on the rise, cannabis brands are opting for eco-friendly materials and reducing material usage, paving the way for sustainable cannabis packaging options.
3. Multi-purpose Cannabis Packaging - Brands are turning towards functional and versatile cannabis packaging designs that can be reused and repurposed for other household items, creating an opportunity for multi-purpose packaging innovation.
Industry Implications
1. Packaging Industry - The packaging industry can look to the trend of child-resistant packaging for cannabis products to develop new types of safe packaging options for other industries.
2. Sustainability and Recycling Industry - The trend of eco-friendly and sustainable cannabis packaging creates new opportunities for companies in the sustainability and recycling industries to offer innovative solutions for all types of packaging.
3. Consumer Goods Industry - The trend of multi-purpose cannabis packaging can inspire the consumer goods industry to develop versatile and reusable packaging options for other household items.
