OLIPOP Expands Portfolio with the Introduction of Doctor Goodwin Flavor
Grace Mahas — July 27, 2022 — Lifestyle
References: drinkolipop
OLIPOP, the functional soda brand, recently expanded its portfolio with the introduction of a new flavor -- Doctor Goodwin. The new offering joins OLIPOP's existing line of nostalgic flavors including Vintage Cola and Classic Root Beer. Each OLIPOP can has just 35-45 calories, 9g of plant-based prebiotic fiber, 6-7g of carbs, and 2-5g of natural sugars, compared to the usual 39g of carbs and 39g of sugar in a regular can of soda.
The new OLIPOP flavor is described as "a head-on collision of ingredients like rich plums, sweet prunes, and zesty tart cherries with a touch of pure vanilla extract for a true soda enigma the Doctor would actually order."
Consumers can find the new OLIPOP Doctor Goodwin flavor online and at grocers nationwide.
Image Credit: OLIPOP
The new OLIPOP flavor is described as "a head-on collision of ingredients like rich plums, sweet prunes, and zesty tart cherries with a touch of pure vanilla extract for a true soda enigma the Doctor would actually order."
Consumers can find the new OLIPOP Doctor Goodwin flavor online and at grocers nationwide.
Image Credit: OLIPOP
Trend Themes
1. Functional Soda Beverages - The rise of functional sodas with added health benefits presents an opportunity for the beverage industry to innovate and offer consumers healthier options.
2. Low-calorie and Low-sugar Soda - Consumer demand for lower calorie and lower sugar options in the soda industry creates a potential opportunity for disruptive innovation in the market.
3. Prebiotic Fiber Infused Beverages - Prebiotic fiber-infused beverages like OLIPOP present an opportunity for the functional food and beverage industry to introduce and market products that promote digestive health.
Industry Implications
1. Beverage Industry - Functional soda trends present the beverage industry with an opportunity to address concerns surrounding traditional soda and introduce consumers to healthier options that align with current wellness trends.
2. Functional Foods Industry - Functional beverages like OLIPOP could encourage the functional foods industry to expand product lines and innovate by incorporating prebiotics and probiotics into more consumable items.
3. E-commerce Retail Industry - The introduction of new soda flavors like OLIPOP Doctor Goodwin creates an opportunity for the e-commerce retail industry to expand sales and reach more consumers through online purchasing options.
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